New York, NY, March 9, 2020 – Just a year after the highly successful U.S. debut of Virgen Organic Red Blend 2018, Domaine Bousquet’s first-ever USDA-certified, no-sulfites-added, vegan, organic wine, Argentina’s largest exporter of organically grown wines is adding a Virgen Organic Malbec 2019 and Virgen Organic Cabernet Sauvignon 2019 to the line. The U.S. launch of the two new wines coincides with release of the 2019 vintage Virgen Organic Red Blend. All three are line-priced at a budget-friendly SRP of $13 and are now shipping to major metropolitan markets nationwide.
“We were blown away by the response to our inaugural 2018 vintage Virgen Organic Red Blend, which sold out almost before it had landed in the U.S. U.S. wine lovers are more than eager for no-sulfites-added, no-oak wines, whose fresh fruit is center stage. They also continue to love Malbec and Cabernet Sauvignon, so the latest line extensions are a natural next-step.”
Co-owner, Labid Al Ameri
Family-owned and -operated Domaine Bousquet is Argentina’s largest exporter of wines made from organic fruit. The winery was a pioneer in Gualtallary, a sub-region of the Uco Valley in Mendoza. Today, high-altitude Gualtallary is one of the most prestigious wine areas in Argentina. All Domaine Bousquet wines are made exclusively from organic grapes. The winery released its first vintage in 2005 and now sells over 100,000 cases annually in the U.S. alone.
Fruit for the Virgen organic wines comes from Tupungato, Mendoza’s top-quality subzone. Here, at 4,000 feet in Andean foothills, major diurnal temperature swings and sandy/gravel soils contribute to Domaine Bousquet’s signature “Naturally Elegant Wines.” Each wine is a pure and unvarnished expression of that terroir.
Virgen Organic Red Blend is a combination of 35% Malbec, 35% Cabernet Sauvignon and 30% Cabernet Franc. Both the Virgen Organic Malbec and Cabernet Sauvignon are single-variety expressions of those popular grapes. Cabernet Sauvignon is increasingly taking center stage in Argentina’s Uco Valley.
The cheerful, eye-catching Virgen labels depict a butterfly amidst brightly colored flowers. Appropriately, the wines are bottled under a green cap, with the USDA organic certification prominently displayed.