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Behind the Brand: Get to Know the Women of Bodegas LAN


International Women’s Day will be celebrated across the globe on March 8, and in the United States, the entire month is devoted to women’s history. From Rioja Spain, we are celebrating the women of Bodegas LAN. From winemaking to marketing and international sales, they have been helping lead the winery’s success for nearly two decades. Here’s what you need to know about them:

María BarúaWinemaker and Technical Director

María Barúa

After studying Chemistry and Enology, María entered the world of wine via the Rioja Government’s Training Grant for Researchers in Enological Chemistry. Through this, she took part in projects relating to the color of Rioja’s red wines and how they change through barrel aging. María has come to apply all her findings at Bodegas LAN, where she started working as Winemaker in 2002 and added Technical Director to her title in 2007. Some of the most special and unique wines have been born during María’s tenure, including D-12 and LAN Xtrème Organic. She is committed to the land and a more sustainable future. She also has a great sense of humor—something that comes in very handy during a stressful harvest time!

Trinidad Villegas, Export Director: Having worked with Bodegas LAN since 2000, Trinidad started with just 5 wines in the portfolio. Today, that number is more than 15. In addition to managing exports to North America, the UK and Ireland, Trinidad (who began her career with the winery in a public relations role) is also in charge of Scandinavia and South America. Under her guidance, LAN wines have been placed in nearly all 50 U.S. states. She is also highly skilled at packing the perfect suitcase for any road warriors who seeking insights!

Amaya Cebrián

Amaya Cebrián, Director of Marketing and Communication: Amaya has been leading marketing and communications efforts of Bodegas LAN since 2004. Highlights of her contributions to the winery include the marketing and packaging of two additions to LAN’s portfolio, D-12 and LAN Xtrème Organic; the creation of new wine tourism programs to enhance winery visits; and the launch of a highly engaging website and influential global social media presence. Amaya has also seamlessly mastered the art of the wine selfie!

Lorea Amatria, Area Manager – USA: As the daughter of restaurant owners in Pamplona, Spain, Lorea’s passion for wine and food began at an early age. After earning a degree in Agricultural Engineering, she set out to build a career in the international Food & Wine Industry. Lorea then earned a Master’s in International Business in Navarra, which led her to her current role as Bodegas LAN’s Area Manager for the US. She applies her passion, skill and education to the growth of LAN stateside every day. Lorea is also a WSET Level 3 candidate and earned her WSET Level 2 with distinction. She also has the intel on all of the best wine bars and restaurants across the country!

Hannah Frost, Brand Ambassador – USA: Hannah recently joined the esteemed team of women at Bodegas LAN. She is loving her role of introducing LAN’s high-quality portfolio to US buyers and sharing insights on the wines and region with consumers. Hannah began her career in wine with Pernod Ricard. A self-confessed life-long learner, she earned her Certified Specialist of Spirits from the Society of Wine Educators and passed the Certified Sommelier exam from the Court of Master Sommeliers. In her free time, Hannah also volunteers with the Junior League of Kansas City and hangs out with her adorable Yorkie Chihuahua rescue, Livvy!

From left: Lorea Amatria, Trinidad Villegas, Hannah Frost

To coincide with National Women’s Month, we are happy to offer the LAN team  as sources for insights on success and the wine industry.

About Bodegas LAN – Rioja in Three Letters With a connection to the land that is inherent to the origin of their winery, Bodegas LAN is named after the first letters of the three provinces in the DOCa Rioja: Logroño, Álava and Navarra. Founded in 1972, LAN’s innovative character is forged in each of the wines they make, based on conscientious vineyard management and precision winemaking. Bodegas LAN seamlessly blends the best of Rioja tradition and modern winemaking with their pioneer approach to aging in the highest quality oak barrels, crafted by the world’s best coopers – including French, American, Russian and hybrids. With the remains of the Mantible bridge as a witness throughout the centuries, the wholly owned Viña Lanciano has been – and continues to be – the essence and origin of Bodegas LAN. From the very beginning in the 1970s, it has been the winery’s bedrock and a symbol of its identity. Viña Lanciano is both a wine and a vineyard, made from vines planted in one of the region’s most exquisite settings nestled on 175 acres. It is a representation of LAN’s pioneering commitment and dedication to the land.



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