January 30, 2020 (Santa Ynez Valley, CA) — Alma Rosa Winery & Vineyards, producer of cool-climate, vineyard-designate wines from the Sta. Rita Hills AVA in Santa Barbara County, is pleased to announce RaeLynn Zenzius has joined as Director of Business Development.
Armed with a diverse background and ‘can do’ spirit, Zenzius joins Alma Rosa after most recently working as General Manager of Santa Barbara County’s Kalyra Winery, where she gained valuable experience in many facets of the wine industry, including production, bottling, DTC sales and event management. A native of New England, Zenzuis opened her first business in 1995, but was drawn to the West Coast for the chance to combine her entrepreneurial spirit with her love for the outdoors. She went on to build several businesses, studied Long/Short fiction at UCLA, then became an elite cycling coach and amateur bike racer before venturing into the world of wine. In addition to her experience at Kalyra Winery, Zenzius has earned her WSET Level 1 certification and is currently enrolled in the Sonoma State University Wine Business program.
“We are so happy to have a woman with RaeLynn’s passion and indefatigable energy to help us grow the critical consumer direct channels that are integral to the health of a small winery,” says Debra Eagle, General Manager. “I’m excited to have her support and look forward to working together to formulate new programs that bolster our growth and vision.”
“As a wine lover and outdoor enthusiast, the Central Coast is an ideal home for me,” adds Zenzius. “I couldn’t be more thrilled to work with Alma Rosa, a label I have respected and admired since well before joining the team, and I look forward to further advancing our sales team and expanding key business opportunities.”
About Alma Rosa
The wines of Alma Rosa are layered, vibrant and balanced, reflecting the cool climate impact of the Pacific Ocean breezes that funnel through the unique East-West transverse mountain range of the region. The winery was founded in 2005 by Richard Sanford, who was the first to plant Pinot Noir in the region in 1971. Sanford went on to launch two wineries, before creating Alma Rosa, which Bob and Barb Zorich purchased in 2014.
For more information, visit almarosawinery.com.
