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PairAnything Brings WineTech Innovation to Amador County


Scott Harvey Wines partners with PairAnything for DtC mobile experience

Davis, CA – Known for old vine Zinfandel and Barbera, Amador County, nestled in the Sierra Foothills and with over 40 wineries, is the next region to feature the innovative mobile solution from Davis-based Pair Anything, Inc., following Santa Barbara Wine Country.

Leading Amador County producer of award-winning old world-style wines, Scott Harvey Wines, partners with Pair Anything to bring much-needed digital innovation to the winery’s direct-to-consumer (DtC) model. With PairAnything’s proprietary technology, the winery can personalize experiences beyond the traditional club program and tasting room approach. The reinvented wine experience through a mobile app appeals to today’s consumers, who now can connect with their favorite winery for pairing recommendations and wine education, anywhere and anytime.

“We found kindred entrepreneurial spirits in Scott Harvey, Amador County’s “Robert Mondavi” who put the region on the California wine map, and his wife Jana, also a wine industry veteran. Together, we lead the wine region’s transformation to be more customer-centric,” says Christy Serrato, CEO & Founder of Pair Anything.

As an exclusive participant of the First Mover Advantage pilot program, Scott Harvey Wines will offer the PairAnything solution to its wine club members, who will soon get to preview the mobile innovation at any of the three tasting room locations.

About Pair Anything, Inc.

Pair Anything, Inc. is reinventing the wine experience with its award-winning mobile solution for wineries to obtain and retain next-generation consumers by cultivating personalized experiences. For more information on PairAnything, visit www.PairAnything.com or follow on https://www.facebook.com/PairAnything and @PairAnything on Instagram and Twitter.

About Scott Harvey Wines

Scott Harvey Wines has been a pioneer in promoting the wines of Amador County, and produces old-world style Amador Barbera, Zinfandel, Syrah and Napa Valley Cabernet Sauvignon. For more information on Scott Harvey Wines, visit www.ScottHarveyWines.com or follow them at https://www.facebook.com/ScottHarveyWine/ or @ @ScottHarveyWine on Instagram and Twitter.

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