Leading Provence estate Château Minuty has entered into a long-term exclusive distribution agreement to partner with VINTUS in the United States effective January 1, 2020.
Saint-Tropez based, family owned Château Minuty was founded in 1936, is one of the original 18 classified growths of Provence, and today ranks first in sales of premium rosé in France, Europe and the Caribbean. Minuty is renowned the world over for developing today’s archetype of Provencal rosé, with rigorous attention to viticulture, gentle handling of fruit, preservation of aromatics and freshness, and an overall objective of producing wines of elegance, complexity and accessibility. Minuty also has a strong commitment to sustainable viticulture, having recently achieved the French government’s High Environmental Value certification for the estate’s biodiversity, farm management to limit inputs, and broader commitment to limiting environmental impact.
The style and quality of Minuty’s rosés have made it the premium sales leader in its home of the French Riviera, where it abounds in leading beach clubs, restaurants and luxury retailers from Saint-Tropez to Monaco. Owner François Matton stated, “We are grateful for the strong following that Minuty has developed over the years in the United States through the work of our many partners and friends. My brother and I have made this decision for the future, to build the long term growth of the ultra premium wines that define us: our 281, Rose et Or, and Prestige. We believe VINTUS has the company organization and luxury orientation to achieve this objective.”
VINTUS is a preeminent U.S. fine wine importer that represents a diverse, international range of extraordinary wineries. The company has five times been named a Wine & Spirits Importer of the Year (2015-2016-2017-2018-2019) and in 2017 was named Wine Enthusiast Importer of the Year. VINTUS Founder and CEO Michael Quinttus commented, “We have watched the incredible surge of Provençal rosé and believe the United States market will only continue to grow for leading producers. Château Minuty represents everything we could hope for in a partner and fits seamlessly with the leading quality and positioning of the other producers in our portfolio. We could not be more delighted to begin this relationship with the Matton family.”
VINTUS’ portfolio today includes Champagne Bollinger, E. Guigal, Ornellaia, Masseto, Chateau Montelena, Ponzi Vineyards, Pétrus, Château La Fleur-Pétrus, Château Margaux, Masciarelli, Tommasi, Sandrone, Le Macchiole, Quinta do Noval, Dog Point Vineyard, Errazuriz, Finca Decero, and others totaling 40 leading global estates.
Château Minuty will be distributed nationally by the VINTUS network of distributors with the exception of New York, where VINTUS will partner with Minuty’s current distributor Empire Merchants.