Home Industry News Releases A Toast to Ten Years: 90+ Cellars Celebrates Milestone with Commemorative Wine

A Toast to Ten Years: 90+ Cellars Celebrates Milestone with Commemorative Wine


From startup to the #1 retail wine brand in New England

BOSTON, Mass. — Latitude Beverage, one of the fastest-growing wine companies in America, is raising a glass to the tenth anniversary of its flagship brand, 90+ Cellars. In honor of this milestone, 90+ Cellars is releasing a limited-edition Cabernet Sauvignon from Napa’s renowned Stags Leap District, making it the latest addition to the brand’s portfolio of wines from some of the world’s top producers. 

In 2009, in the midst of the recession, 90+ Cellars set out to make great wine more accessible. The Boston-based startup began with Lots 1 through 7, selling 12,000 cases of wine the first year. Through its modern take on the traditional wine business model, 90+ Cellars has sold more than three million cases of wine – 36 million bottles – in the last ten years and is positioned to sell nearly 600,000 cases in 2019 alone.

“While it may have seemed ambitious to start a wine company in 2009, we recognized that even in tough economic times, people still wanted to enjoy great wine,” said Kevin Mehra, founder and CEO of Latitude Beverage. “We’ve spent the last decade forging relationships with amazing wineries and retailers so we can offer unmatched quality and price. Our ability to bring a Stags Leap Cabernet from one of Napa’s top producers to the market at $40 is a testament to our continued dedication to our mission.”

90+ Cellars’ has introduced wines from most of Napa Valley’s premier appellations – Rutherford, Oakville, St. Helena, Spring Mountain District – but this is the first wine from Stags Leap. 

“We’re proud of the nearly 200 wines we have selected from all over the world,” said Brett Vankoski, Wine Director of Latitude Beverage. “It’s nice to be able to celebrate our 10th anniversary with a special wine from California’s original AVA. Ten is the only Lot number we never released, and now certainly seems like the right time. Stags Leap Cabernet Sauvignon is world famous, and deservingly so. It’s the perfect choice to commemorate our first decade.”

90+ Cellars Lot 10 Cabernet Sauvignon is available in all markets where 90+ Cellars wines are sold. With a limited quantity available and an SRP of $40, this wine will go fast. For more information about 90+ Cellars, visit ninetypluscellars.com. Follow @ninetypluscellars on Facebook and @90pluscellars on Instagram.