New packaging pays homage to the winery name, the AVA, and estate vineyards
August 12, 2019, Newberg, OR – Chehalem Winery took home the top honor for best packaging redesign at the 2019 Wines & Vines Packaging Design Awards last week in Yountville, California. Chehalem was the only Oregon winery to win an award.
“We felt an obligation to develop a refreshed brand that represents the history and quality of the wines,” said Gary Mortensen, President of the Stoller Wine Group. “Chehalem has always over-delivered in quality for the price. We wanted the packaging to reflect this philosophy. The reaction to date has been overwhelmingly positive.”
Chehalem is a tenured brand, producing wine for more than 30 years, pre-dating the Chehalem Mountains AVA. Working with design firm CF Napa, Chehalem took an intentional approach to celebrate its name, which means Valley of Flowers in the Native American language, Calapooia. The team also focused one of its estate vineyards, Corral Creek, which is home to the winery. The site has iconic wavy rows, which added a key element in the design process, and from that a much more elegant and elevated package naturally flowed.
Competition Judge, Curtis Mann said, “Anyone who is familiar with Chehalem knows that their wines are excellent examples of quality Oregon Pinot Noir and Chardonnay. However, their original label had lots of color, making it look like an entry level Pinot Gris and Pinot Noir. The new label has a distinct market, classic look and clear, forward messaging, making it look like an upscale choice in the category.”
About Chehalem Winery
You learn a lot about Pinot Noir as a pioneering producer. This invaluable experience allows us to make classic Oregon wine – wine we’re proud to share. Known for our single-vineyard Pinot Noirs and a progressive approach to white wines, we farm three unique estate vineyards planted in three distinct winegrowing regions in the Willamette Valley AVA. A staple of the Downtown Newberg wine scene, our Tasting Room is open seven days a week. Old school winemaking, Oregon style! Chehalem Winery is an autonomous brand within the Stoller Wine Group portfolio. For more information, visit www.chehalemwines.com
About CF Napa Brand Design
Based in Napa Valley, California for over 45 years, CF Napa is one of the worldwide leaders in alcohol beverage branding. Our 100% specialization within the category has made us experts. CF Napa has created hundreds of brands and restaged hundreds more with incredible success by maximizing the brand’s strategic positioning. Our solutions utilize strategies that leverage current marketplace opportunities and increasingly sophisticated consumer segments. For more information, visit https://cfnapa.com/
About the Packaging Design Awards
The sixth annual Wines & Vines Packaging Conference concluded with a ceremony to announce and honor the winners of this year’s Wines & Vines Packaging Design Awards. Winners are announced in the categories of best classic format, best luxury design, best alternative format, best series, best redesign and best in show winner. The top 50 entries from the contest are on site during the conference where attendees review and vote for the “people’s choice” winner. For more information, visit https://www.wvpack.com/