Print and project management expert zooms in on wine, beer and spirits, cannabis, food, and self-care brands to maximize CPG design and execution
VALLEJO, CA (August 4, 2019) — Loupe Graphics, a recently established independent contracting business spearheaded by 30-year industry expert, Kim Connolly, is now accepting requests for expert consulting on innovative and effective packaging and print realization for a range of consumer packaged goods companies. Having spent the past 10 years in the food and beverage category, with particular emphasis and success in the creative world of wine, Loupe Graphics is primed to provide a range of services to all manner and scale of CPG companies who aspire to magnify their brands through exceptional package commercialization.
The core of Loupe’s service is inspired by Connolly’s direct experience with the needs and challenges of CPG project stakeholders. From graphic designers and project managers to pressmen and packaging engineers, each contributor brings essential knowledge to the design and realization process. However, too often there are gaps between the vision of a designer or brand manager, what is possible given the print and packaging technology, and the final product that appears on physical and digital shelves. Enter Loupe Graphics – a resource that brings a career of technical knowledge, color expertise, project management savvy, and an eye for innovation – to bring the vision and implementation of your company’s core offerings into focus from start to finish.
Loupe can be called on for services ranging from comprehensive, process-oriented project management to one-off, detail-oriented press approvals. Loupe is your partner for any and all steps in the process and your advocate when it comes to maximizing quality, controlling costs and leveraging technology in order to perfect your print and package identity.
Loupe can also act as a representative to your vendor partners to support print buying, graphic design, photography, and package engineering, among other crucial steps with vendors.
It is Loupe Graphics’ mission to be a lens for brands which bring joy to life by expertly developing, executing, and perfecting their print and package identity. Based in Northern California, Loupe is bred out of the startup energy of the Bay Area and the creative culture of California Wine Country. Ever invested in progressing the industry, you can count on Loupe to elevate the brands that consumers choose as conduits for joy in effective, inspired, and innovative ways.