Packaging will emphasize CERTIFIED SUSTAINABLE designation with a new pronounced logo
LIVERMORE VALLEY, CA – August 2, 2019 – Wente Vineyards, America’s longest continuously family-owned and operated winery, is thrilled to announce a fresh new look for its portfolio of fine wines. With an eye toward the future, Wente Vineyards has unveiled new packaging that accentuates classic, clean lines and a contemporary, elegant color palate that visually aligns with the quality of the wine inside the bottle.
Touting its new look as an “evolution, not a revolution,” the celebrated winery made sure to maintain its logo’s core and the equity in its simplicity, while still refreshing the general package to drive freshness, relevance and a bit more of a modern feel to relate to today’s Wente Vineyards audience. The transition has been taking place over the course of the past year, with new designs rolling out by wine collection. The new labeling on bottles (as well as shippers and other related packaging) are designed to clearly communicate the information consumers most value, including more pronounced designations like the winery’s signature estate grown and single vineyard bottlings.
The CERTIFIED SUSTAINABLE logo will now appear on all back labels of 2017 vintage wines and later, as well as on all shippers. As of 2019, Wente Vineyards is among only 3% of California wineries to have achieved the CERTIFIED SUSTAINABLE (short for Certified California Sustainable Winegrowing) designation for both its vineyard and winery. Any winegrowing operation hoping to attain the CERTIFIED SUSTAINABLE designation must meet a stringent set of criteria in order to preserve and protect their land, water, and air, but also demonstrate ethical leadership with how they treat their employees and local communities.
Wente Vineyards was one of 18 pilot wineries to achieve certification in 2010, and including the official CERTIFIED SUSTAINABLE logo on all packaging going forward will help increase demand for sustainable wines across the board.
The Wente family’s sustainability philosophy dates back to 1883, but today’s fifth generation winegrowers Karl & Niki Wente have recently upgraded the winery, vineyard, tasting rooms and now packaging to meet (and exceed) their family’s CERTIFIED SUSTAINABLE-inspired goals.
“As a family-owned winery that has a 136-year history, we keep innovation along with tradition top of mind. This refreshed update of our labels reflects our commitment to continuous improvement.” stated Aly Wente, Senior Brand Manager and 5th generation winegrower.
About Wente Vineyards
Founded in 1883, Wente Vineyards is the longest continuously family-owned and operated winery in the country, now owned and managed by the fourth and fifth generations of the Wente family. The winery draws from certified sustainable Estate vineyards in the Livermore Valley, San Francisco Bay and Arroyo Seco, Monterey appellations to create an outstanding portfolio of fine wines. Wente Vineyards is distributed in all 50 states and in over 70 countries worldwide. In 2010, it joined the top 2% of California wineries who meet all three tiers within the Certified California Sustainable Winegrowing codes & designation. In 2011, Wente Family Estates was named American Winery of the Year by Wine Enthusiast and a top 30 wine company by Wine Business Monthly. 2012 marked the 100th anniversary of the Wente family bringing Chardonnay cuttings to California from France. Today, the Wente clone of Chardonnay is the most widely planted in California.
Located just east of San Francisco in the historic Livermore Valley, Wente Vineyards is recognized as one of California’s premier wine country destinations. In 2018, the winery took a leadership role in its longstanding mission to inspire employees and guests to make time for what really matters, as realized through Wente Vineyards’ best practices, outstanding wines and wine country experiences. The property features wine tasting, world-class concerts, award-winning fine dining and championship golf. For more information, visit www.wentevineyards.com.
