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Expo to Inspire Next Generation of Aussie Wines

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The WineTech Expo to showcase the driving technology behind Australia’s future wines.

Next week (22-24 July) the Australian wine industry will descend on Adelaide to connect, network and learn about the latest industry research, trends and technology that drives Australia’s reputation as a global leader in grape and wine innovation.

The Australian grape and wine sector contributes $40 billion annually to the economy and employs over 170,000 people, largely in regional areas across grape and wine production and associated tourism.

The triennial WineTech Expo hosted in partnership by Wine Industry Suppliers Australia Inc (WISA), the Australian Wine Industry Technical Conference (AWITC) and Fair Events offers the opportunity for the industry to gather, make connections and learn how to grow the capability and competitiveness of the industry.

Every step of the process under one roof at WineTech 2019.

WISA CEO, Matthew Moate, is excited at the success of the event, with the support of the industry making it the largest of its kind in the southern hemisphere, focusing on providing the opportunity for grape and wine producers to see the latest technology that can improve their business outcomes; and he says that’s important.

“While Australian’s certainly love the wine we produce, over 60% is exported and that means we play in a global marketplace. Our industry needs to take every opportunity to improve our competitiveness as our competitors often benefit from lower production costs and many are much closer to their export markets, further providing them an advantage.” Said Moate

The WineTech Expo is one of those not to be missed opportunities with over 180 exhibitors on show attracting thousands of industry leaders and decision makers. Visitors will be able to find the latest and innovative world class solutions to improve their business practices and ensure long term sustainable profitability.

“The wine value-chain is highly complex, technology and business models are rapidly evolving and consumer expectations are increasing. This means that it’s no longer good enough just to make a good wine, you need to be actively embracing new tech to continually improve wine quality, reduce production costs, maximise environmental sustainability and better connect with the people drinking your product.” Added Moate

The next generation of Australian wine will be heavily influenced by the information and technology available at the show covering the more traditional along with emerging opportunities in automation, AI, machine learning, NFC, e-commerce and IoT.

The WineTech Expo will feature a range of free floor talks across the three days along with pop up bars and a compelling social program headlined by the McWilliams Wines Maurice O’Shea Awards.

For further information and to register for express and free entry to the trade only exhibition visit: www.winetech.com.au

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