Home Industry News Releases Bottleneck Solutions Sales Growth Advising for the 3-Tier System

Bottleneck Solutions Sales Growth Advising for the 3-Tier System


Healdsburg CA: Bottleneck LLC announced the launch of their commercial growth advising service today. The mission of the company is to enhance the value of the 3-tier system for wine and spirits suppliers as well as distributors. The services will promote industry competition, efficiency, and ultimately increase product choice for U.S. consumers, a key to future industry growth.

“Over time we have seen an evolution that gives clear advantage to the larger producers. With increased consolidation of the Distributor and Retail tiers, there is a need to help smaller companies compete in the market through collaborative planning and results-oriented solutions that enable them to better control their destiny”, said Joe Rance.  

Some of the Services Offered:

  • Sales Strategy & Process              
  • Organizational Design
  • Go-to-Market Strategies including Partner Selection
  • Annual Operating Plan Development
  • Channel and Account Strategy
  • Price Strategy, Tactics, Modeling, & Compliance
  • Distribution Analytics & Insights
  • Trade Marketing
  • Talent Acquisition and Training

Bottleneck believes that consistent and efficient ways of working between Suppliers and Distributors is critical to achieving desired business outcomes. “Distributors react favorably to suppliers that are efficient, informed, and value-add. By optimizing the route-to-market, Suppliers and Distributors can free up resources which can be re-invested to drive the brands”, said Joel Janulewicz.

About Bottleneck LLC

The Company was founded by Joel Janulewicz (formerly of DIAGEO, Beam Global, and Treasury Wine Estates) and Joe Rance (formerly of Republic National Distributing Company, Terlato Wines, and Huneeus Vintners). The Company is based in Healdsburg, CA and works with domestic and international wines and spirits producers. 

E-mail: [email protected]

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