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After the inaugural event and year-long tour, “Garnacha: Perceptions and Consumption Trends in the US” reveals new market insights and trends on the global variety

NEW YORK, N.Y. (June 10, 2019) – The Spanish wine region of Cariñena, the historic birthplace of Garnacha, has released a white paper —“Garnacha: Perceptions and Consumption Trends in the US” — based on a survey of wine industry media and trade professionals who attended the Global Garnacha Summit in April 2018, and corresponding US wine trade events during the following 12 months.

Jancis Robinson, MW has called Garnacha “an unlikely hero of a grape” whose “time seems to have come”. The survey results have shown us why. As interest in and sales of Garnacha-based wines continue to expand around the globe, the white paper delves into several factors influencing its position in the US marketplace and the industry at large. Key findings in the paper include insights on the wide appeal of Garnacha; why it is considered a “discovery wine”; how it is often considered “the perfect alternative to Pinot Noir”; and how wine experts hand-sell Garnacha wines to their customers.

The full white paper presentation can be accessed here. For additional information, images, or to schedule an interview with one of the regional representatives from Cariñena, email Stefanie Schwalb at Gregory + Vine.

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