Home Industry News Releases Prosecco Pioneers Carpene Malvolti Launch Commemorative 1924 Prosecco

Prosecco Pioneers Carpene Malvolti Launch Commemorative 1924 Prosecco

MCC Labels Direct

The winery that created the style and character that is Prosecco launches sparkling wine honoring the first label using the term Prosecco.

June 3, 2019 (Conegliano, Italy) – Carpenè Malvolti, founded in 1848 by Antonio Carpene, and the first winery in Italy to label their Sparkling Wine Prosecco, recently launched “1924 Prosecco”; a Prosecco commemorating the first bottling to use the term. The “1924 Prosecco” is made from 90% Glera grapes and 10% native white grape varieties. Using the original style, Carpenè Malvolti aims to create a Prosecco that pays homage to this original vintage both in looks and in flavor. A very dry style, this wine is austere, acidic and bright with notes of white flowers and fresh green vegetables. A limited bottling of 10,000 bottles will be produced for worldwide distribution. In the U.S. it will be available nationwide, retailing for $30.

Before 1924, Carpene’s sparkling wines were produced under the moniker “Champagne Italiano.” Antonio saw potential for the native Glera grape as a sparkling wine, and put it through the traditional Champagne method, however, the fruit forward white grape didn’t take well to the second fermentation in bottle, and Antonio began fermenting in tanks. Thus, the Prosecco style of fermentation was born.

As the Prosecco region grew, in 1969 it was awarded D.O.C. (Controlled Denomination of Origin) status, meaning the wine has come from a defined appellation and followed the general rules there. In 2009 the region was also awarded D.O.C.G. (Denomination of Controlled and Guaranteed Origin), a much stricter designation, this means the wine has generally come from a smaller region, followed much stricter rules, been tasted for quality, and is guaranteed. This launch also happens to coincide with the Prosecco producing area of Conegliano-Valdobbiadene being named a UNESCO world heritage site.

Today, Rosanna Carpene is the fifth generation of her Family to serve as President of the Company, and continues to drive it forward in so many ways, including marketing her wines in more than sixty countries and producing a wide range of products from Prosecco Superiore to Brandy, Grappa, Classic Method and Sparkling Rosè.

Fast Facts:

  • Wine: Carpene Malvolti “1924 Prosecco”
  • Designation: Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.
  • Varieties: 90% Glera, 10% native white grape varieties (Verdiso, Bianchetta, Perera)
  • Tasting Notes: Intense notes of green fruit, white flowers, and fresh green vegetables on the nose with notes of bitter almond on the palate.
  • Suggested Retail: $30
  • U.S. Importers: Angelini Wine – Siena Imports – Amici Imports – AWE
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