SAN FRANCISCO, CA May 29, 2019 – O’Neill Vintners & Distillers is pleased to announce the launch of Day Owl Rosé in 375ml cans (SRP $7.00/375ml). The Day Owl brand is a super- premium domestic rosé, the category for which the upward trend of canned wine is most attributed. Day Owl Rosé in cans is available in markets nationwide beginning June 1st.
Growing at a +98 percent rate, rosé in cans is the top earning varietal in the canned wine category, nearly double annual sales of other leading varietals. The super-premium price point is the top earning price point for 375 ml cans at $8.6MM annually in sales and growing at +110 percent. Wine in cans accounted for $70 million in retail sales in the United States over the year ending in March, up from $42 million in the previous year. (Nielsen 52 Week Period Ending 4/20/2019) The canned wine category is largely domestic with 90 percent of the category from the United States.
“I am thrilled to launch Day Owl Rosé in cans as an exciting offering for our dynamic and mobile customer base,” comments Christine Moll, VP of Marketing for O’Neill Vintners & Distillers. “As the wine industry evolves, it is imperative that we innovate and offer super premium quality wine that reflects our customers’ active lifestyles.”
California Barbera is the leading varietal of Day Owl Rosé, followed by 15 percent Grenache and 5 percent Syrah, all sourced from select vineyards in Madera County and the Central Coast of California. Vines benefit here from ample sunshine with long, warm and dry growing seasons, the ideal climate for Italian and Rhône varietals. Santa Barbara native Alyssa Gregory, who leads the winemaking team for Day Owl Rosé comments, “Day Owl Rosé in cans is the go-to choice for a high quality rosé. It’s a bright and refreshing rosé that’s the total package, so whether you’re at home or on-the-go, you have an option that’s made to fit your lifestyle.”
About O’Neill Vintners & Distillers
O’Neill Vintners & Distillers was founded in 2004 by Jeff O’Neill, former CEO of Golden State Vintners and third generation member of a California winemaking family with industry roots dating back to 1934.The family-owned and operated winery has grown to become the seventh largest winery in California with a reputation for producing high quality wines from the North Coast, Central Coast and Central Valley. Through its extensive vineyards and modern production facilities, O’Neill provides premium winemaking services to the industry as well as its growing portfolio of national brands. In addition to Day Owl, the company’s national brands portfolio includes Line 39, Harken, Exitus, Robert Hall and Austerity. For more information, please visit www.ONeillWine.com.