New line positions Growth Award-winning winery to drive consumer trial
Napa, CA, May 29, 2019— Extending its line of highest-quality, everyday wines, CK Mondavi and Family today announced a limited-quantity seasonal series designed to spark curiosity with consumers. The first new wine, Sunset Sweet Red Blend, is now shipping to select retailers.
“We know our consumers are open to trying new wines,” said Randy Herron, head winemaker, CK Mondavi and Family. “Introducing these limited-time offerings allows us to harness their excitement, and give our fans something special to pair with the season. We’re using this as an opportunity to have some fun with flavor development while keeping in the CK Mondavi and Family tradition of quality, everyday wines.”
With a history of strong performance and a loyal consumer base, the nearly 75-year old CK Mondavi and Family winery was recently recognized with a 2019 Growth Brand Award in the Established Brand category from the Beverage Information Group. The award recognizes brands that are top sellers in their category, moved a minimum of 400,000 9-liter cases in 2018, that have also grown sales over each of the last three years.
“Our consistent growth underscores our goal of over delivering for our price point,” said Mark Koppen, Vice President of Marketing, C. Mondavi & Family. “Innovating around flavors and seasonal offerings is one way we will maintain our trajectory and continue delighting our fans.”
Luscious and smooth, the Sunset Sweet Red Blend is full-bodied with juicy flavors of strawberry and dark plum to pair with late summer’s BBQ dishes and harvest fare. The new wine will be available throughout the summer and early fall, alongside CK Mondavi and Family Pinot Grigio, Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Merlot, and Red Blend. All CK Mondavi and Family wines sell for a suggested retail price of $6.99.
About CK Mondavi and Family
CK Mondavi and Family wines are bottled in the Napa Valley by the iconic C. Mondavi & Family. For consumers desiring consistently delicious, everyday wines, CK Mondavi and Family wines overdeliver for the price point. Based in the Napa Valley for almost seventy-five years, CK Mondavi and Family’s grapes are 100% sourced from California vineyards, utilizing sustainable farming techniques and winemaking practices that are more typical of expensive wines. Their relentless commitment to quality winemaking and hands-on small lot sourcing sets them apart from other value wines. A large portion of the grapes in CK Mondavi and Family wines are estate grown on the family’s 1,850 acres of vineyard property and the family is committed to working with American growers that they’ve had partnerships with for generations. CK Mondavi and Family are the first and only wines 100% “Made in USA Certified®” and the family produces wines that are consistent, vintage-to-vintage, providing consumers with a value and quality they can rely on. Today, CK Mondavi and Family remains one of the most successful wine brands in America because of its excellent quality and great value. They can be found online at CKMondavi.com, or on Twitter, Facebook, Pinterest and Instagram @CKMondaviWines.
