Luxury Napa Winery Hires Marketing and Direct-to-Consumer Sales Expert
(Napa, Calif.)— May 21, 2019—Signorello Estate, a luxury Napa Valley winery, today announced that Tiffany Kenny has joined Signorello Estate and the Ray Signorello Family of Wines as Sales and Marketing Director. In this newly created position, Kenny will oversee the vision, marketing strategy and branding for Signorello Estate, as well as its sister brands Fuse, Edge and Trim. She is also responsible for leadership and strategic vision across all DTC channels, including the winery’s visitor experiences, allocation program, key market events and culinary experiences.
Kenny joins Signorello Estate from her most recent position as Director of Consumer Sales at Acumen Wines in Napa. Prior to joining Acumen, she worked for twelve years at Patz & Hall, most recently as Consumer Sales and Marketing Director. She holds both a Master of Business Administration and a Bachelor of Business Management.
Kenny’s hiring comes just weeks after the appointment of the new winemaking team of Priyanka French as winemaker, Celia Welch as consulting director of winemaking and Steve Matthiasson as viticulturalist. The winery is also in the process of beginning to rebuild after being destroyed in the October 2017 wildfires and will begin the construction of a new 28,000 square foot contemporary winery and new caves, designed by Taylor Lombardo Architects.
Ray Signorello, proprietor of Signorello Estate, stated “the silver lining of the fires is that I have the opportunity to take what I’ve learned in my 30 plus years of experience in the wine industry, build on what was already a very successful winery and take everything to the next level. I’ve hired the best winemaking and viticulture team and will be building a state-of-the-art winery and caves. Tiffany has extensive experience in the luxury wine marketing and DTC sales, making her the ideal person to help us refine our brand strategy as we rebuild and communicate the winery’s forward-looking message.”
ABOUT SIGNORELLO ESTATE
Signorello Estate is a leading Napa Valley producer of Cabernet Sauvignon and Chardonnay. Co-founded in 1977 by the father-son duo of Ray Sr. and Ray Jr., Signorello Estate stands for French style wines with finesse created from 100% estate grown Napa Valley fruit. 2019 brings a new era of viticulture and winemaking for Signorello Estate; together, Priyanka French, winemaker, Celia Welch, consulting director of winemaking and Steve Matthiasson, viticulturalist comprise the dynamic and talented team. The Estate is located at 4500 Silverado Trail. The winery is currently being completely rebuilt by Taylor Lombardo Architects and Nordby Construction after it was destroyed in the October 2017 wildfires, however Estate Experience tastings in the property’s interim tasting space are available Thursday-Monday at 10am, 1pm and 3pm and feature four wines paired with small bites. For more information, please contact the winery at 707.255.5990 or visit www.signorelloestate.com.
