Guerneville, CA, May 14, 2019 – Korbel California Champagne is greeting summer with the release of its new, limited-edition bottle wrap inspired by the season. Featuring a lively design of multi-colored palm leaves and its popular California Extra Dry champagne, the “Aloha” bottle wrap welcomes warm weather in style.
Amid aqua blue and lime green palms, the tropical design invites consumers to pop open a bottle to enjoy summer’s return. The renowned, classic Korbel logo on a crisp white label pops against the vibrant background and is topped with a bright white capsule wrap. The eye-catching bottle is the perfect accessory to enjoy some summer fun, whenever and wherever.
Along with a stylish look fit for the season, Korbel’s “Aloha” packaging reflects the sophisticated essence of the award-winning California champagne inside the bottle. Korbel Extra Dry is light and luscious with delightful flavors of bright citrus and vanilla, the perfect pairing with summertime dishes like salads with fruit-based dressings or spicy foods with cilantro, ginger or chilies. In addition, the balanced and fruit-forward style of Extra Dry makes it the perfect summertime cocktail companion, excellent for topping off any classic craft cocktail. As with all of Korbel’s expressions, it’s made using the time-honored méthode champenoise.
Whether it’s a long holiday weekend celebrating with friends and family or simply enjoying a glass of bubbly on the porch, the “Aloha” bottle is an instant vacation and the perfect paring for any summertime occasion.
Limited cases (just over 11,000 9L cases) were produced of the special “Aloha” bottle of Korbel California Extra Dry. The summer package is hitting shelves in select retail locations now, with a suggested retail price of $13.99.
Established in 1882, Korbel Champagne Cellars produces the United States’ favorite méthode champenoise champagne. Owned and managed by the Heck family since 1954, Korbel currently makes 11 California champagnes and a small amount of still wine. In a separate facility, Korbel also produces one of the country’s most popular brandies.