The Pricing Revolution is here
NAPA, Calif., May 9, 2019 — Nakedwines.com is calling out Napa Cabs.
The largest 100% DTC winery in the U.S. with more than 100,000 “Angel” investors crowdfunding renowned winemakers around the world, nakedwines.com is kicking off a “Pricing Revolution” and putting overpriced Napa Valley Cabernet Sauvignon in its crosshairs.
As part of its “Revolution,” nakedwines.com is holding up its own 2016 Napa Valley Cabernet Sauvignon as a new benchmark for luxury wine pricing. That includes 90%-rated Cabernet from winemaker Ken Deis, whose resume includes years at Joseph Phelps and Heitz Cellars, and over fifty 90-point scores from Robert Parker, Wine Spectator and Wine Enthusiast. Deis’s Cabernet was also one of more than 70 medal-winning nakedwines.com wines at the 2018 San Francisco Chronicle Wine Competition.
Now, nakedwines.com is permanently taking $5 off of this $27.99 Napa Cab, bringing a wine from one of the fathers of Napa Cab down to $22.99.
“For the past 7 years, nakedwines.com has created amazing wines at great prices by cutting out the middlemen, funding indie winemakers and only spending money on things you can taste,” said Nick Devlin, President of nakedwines.com USA.
“Now powered by the support of over 100,000 angel members we’re taking the next step in the fight to make Napa wine an affordable luxury… for its long-term health, we believe Napa should focus less on luxury branding and more on great wine at a fair price and I challenge other companies to do the same.”
With permanent price drops on 34 higher-end wines from its portfolio, the company is extending an open invitation to producers who make fairly-priced Napa Cabernet to step forward and join its “Industry Challenge.”
The challenge puts the spotlight on producers who offer a Napa Cab at $25 or less. Any such producer who tags nakedwines.com on Twitter (@nakedwinescom) can be featured on nakedwines.com website through the month of May.
To qualify for the Industry Challenge, producers must be independent winemakers who vint and produce a Napa Valley AVA Cabernet. The $25 price cannot be the result of a price cut, discount or promotion. An official list of rules can be found by visiting news.nakedwines.com/industry-challenge
After more than a decade of disrupting the industry with its crowdsourcing model, nakedwines.com’s “Pricing Revolution” is the result of the company scaling up its programs, securing long-term vineyard leases and channeling “Angel” investments into skilled winemakers who can craft wines like luxury Napa Cabs at a fraction of their cost elsewhere.
Nakedwines.com is an online wine company that invests in independent winemakers who produce exclusive wines for its one-of-a-kind, interactive community. They do it by crowdfunding. Over 200,000 global customers, called Angels, contribute $40 per month, all of which goes towards their next purchase– and continues to fund the passion projects of top-tier winemakers around the world. http://www.nakedwines.com