The Pricing Revolution is here

NAPA, Calif., May 9, 2019 — is calling out Napa Cabs.

The largest 100% DTC winery in the U.S. with more than 100,000 “Angel” investors crowdfunding renowned winemakers around the world, is kicking off a “Pricing Revolution” and putting overpriced Napa Valley Cabernet Sauvignon in its crosshairs. 

As part of its “Revolution,” is holding up its own 2016 Napa Valley Cabernet Sauvignon as a new benchmark for luxury wine pricing. That includes 90%-rated Cabernet from winemaker Ken Deis, whose resume includes years at Joseph Phelps and Heitz Cellars, and over fifty 90-point scores from Robert Parker, Wine Spectator and Wine Enthusiast. Deis’s Cabernet was also one of more than 70 medal-winning wines at the 2018 San Francisco Chronicle Wine Competition.

Now, is permanently taking $5 off of this $27.99 Napa Cab, bringing a wine from one of the fathers of Napa Cab down to $22.99.

“For the past 7 years,​ ​​ has created amazing wines at great prices by cutting out the middlemen, funding indie winemakers and only spending money on things you can taste,” said Nick Devlin, President of​ ​​ USA.

“Now powered by the support of over 100,000 angel members we’re taking the next step in the fight to make Napa wine an affordable luxury… for its long-term health, we believe Napa should focus less on luxury branding and more on great wine at a fair price and I challenge other companies to do the same.”

With permanent price drops on 34 higher-end wines from its portfolio, the company is extending an open invitation to producers who make fairly-priced Napa Cabernet to step forward and join its “Industry Challenge.”

The challenge puts the spotlight on producers who offer a Napa Cab at $25 or less. Any such producer who tags on Twitter (@nakedwinescom) can be featured on website through the month of May.

To qualify for the Industry Challenge, producers must be independent winemakers who vint and produce a Napa Valley AVA Cabernet. The $25 price cannot be the result of a price cut, discount or promotion. An official list of rules can be found by visiting ​

After more than a decade of disrupting the industry with its crowdsourcing model,’s “Pricing Revolution” is the result of the company scaling up its programs, securing long-term vineyard leases and channeling “Angel” investments into skilled winemakers who can craft wines like luxury Napa Cabs at a fraction of their cost elsewhere.

About is an online wine company that invests in independent winemakers who produce exclusive wines for its one-of-a-kind, interactive community. They do it by crowdfunding. Over 200,000 global customers, called Angels, contribute $40 per month, all of which goes towards their next purchase– and continues to fund the passion projects of top-tier winemakers around the world. ​