Home Industry News Releases Domaine Clarence Dillon Releases New Brand Identity for Clarendelle Family of Wines

Domaine Clarence Dillon Releases New Brand Identity for Clarendelle Family of Wines


Inspired by Haut-Brion, Bordeaux’s first premium branded wine continues to evolve with the release of the 2018 vintage

New York, NY, April 17, 2019 – The Clarendelle family of wines, created in 2005, unveils its resplendent new look for 2019!

Domaine Clarence Dillon (www.domaineclarencedillon.com), the renowned Bordeaux wine company managed by the fourth generation of a dynasty founded in 1935 by its namesake, Clarence Dillon, is pleased to announce a distinctive, new brand identity for the wines of Clarendelle, Inspired by Haut-Brion (www.clarendelle.com).

Clarendelle, Inspired by Haut-Brion, is a family of premium Bordeaux wines – Red, White and Rosé – plus a dessert wine, “Amberwine”, from the Monbazillac appellation. The brainchild of Prince Robert of Luxembourg, it was named in honour of his great grandfather, Mr Clarence Dillon.

A new identity

To better reflect its identity, Clarendelle boasts a redesigned label and logo. This tells the story of the creation of the wines, while expressing its very own personality.

Let’s find out how the project came about: When the original CD logo was designed by Prince Robert of Luxembourg, it was only intended for this new family of premium wines. Initially sketched on a scrap of paper, the logo featured the Clarence Dillon initials surrounded by vine leaves.

The intention was to create a logo imbued with a simple air of elegance and sophistication worthy of the work of a master jeweler. The concept was eventually perfectly interpreted by a talented Bordeaux printer. The resulting discrete refinement perfectly echoed the style of the wines produced, for now 85 years, by the Dillon family. The symbol was so effective that it was eventually adopted by the wholesale company, Clarence Dillon Wines, then later Domaine Clarence Dillon, as the primary mother company logo.

The emblem expresses a slice of history in constant evolution…

Later, when new entities were born, such as the fine wine boutique, La Cave du Château, and the restaurant Le Clarence, in Paris, the now iconic logo was integrated into their own graphic identities. Given all of these developments and as we work on the blends of the 17th Clarendelle vintage, it seemed only natural, that we should give this family of wines its very own identity. Adorned by a crown and surrounded by two majestic lions, borrowed from the Dillon family coat of arms, the company logo sits resplendent. The emblem expresses a slice of history in constant evolution, the first chapters of which were written by Clarence Dillon at Château Haut-Brion in 1935.

Unique blending expertise for wines that are ready to be enjoyed

While the new look of the bottle affirms its deep roots grounded in excellence and tradition, the style of the wines, still reflect a stunning blend defined by balance, elegance and complexity. Clarendelle, Inspired by Haut-Brion, comes with the guarantee of our unique winemaking and blending expertise. Our wines are crafted by the Domaine Clarence Dillon oenologists (Château Haut-Brion, Château La Mission Haut-Brion, Château Quintus), a bona fide guarantee of quality. Every year, the diversity of the blends produces very high-quality wines, expressing all of the characteristics of the vintage. Our red wines hail primarily from the Saint-Émilion, Médoc and Pessac-Léognan regions (including wine from Domaine Clarence Dillon vineyards), while our whites are mainly sourced from the Graves (including Pessac-Léognan). As “vins de garde”, the wines are patiently aged in our cellars and only released when we think that they fully express their qualities and can be appreciated immediately or laid down for a few further years in welcoming homes.

About Domaine Clarence Dillon

Since its creation, Domaine Clarence Dillon celebrates the French art de Vivre, combining exceptional wines and ultimate gastronomy.

Domaine Clarence Dillon owns, within a family company, some of the most worldwide prestigious estates: Château Haut-Brion (an 1855 Premier Grand Cru Classé), Château La Mission Haut-Brion (Grand Cru Classé de Graves), Château Quintus (Saint-Emilion Grand Cru) and Clarendelle.

Since 2015, Domaine Clarence Dillon also has a Parisian residence, a true embassy of this French art de Vivre so prized by Prince Robert de Luxembourg, representative of the fourth generation of the family. It houses the two-star gourmet restaurant ‘Le Clarence’ and ‘La Cave du Château’, a boutique of Fine wines and spirits from the greatest French terroirs. www.domaineclarencedillon.com



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