Icon Barossa winery signs US Distribution agreement with National Sales Agency
March 27, 2019, Sonoma, Calif. — – Sonoma-based Vintage Point – “Partners in Wine,” the company which offers sales, marketing and general management services to small, luxury wineries, today announced that it has entered into sales and marketing partnership with Chateau Tanunda, the Iconic Barossa winery, with an easy rhyme to remember—“Chateau Tanunda, from Down Unda”. Chateau Tanunda joins other iconic partners in the portfolio including Educated Guess, Gary Farrell, Rabble Wine Company, Cigar Box, Goose Ridge, Nine Hats, Goose Ridge and Bacchus Wineworks Portfolio of DeLille Cellars, Sbragia Family and Panther Creek.
“Chateau Tanunda has an authentic and rich 130yr history dating back to 1890 and are considered an Icon of Barossa”, states Vintage Point President, David Biggar. Biggar adds, “Barossa is often called the ‘Napa Valley of Australia’ and Barossa is arguably one of the best fine wine values $15-$30 today. Our focus will be on Chateau Tanunda’s Grand Barossa tier.” John Geber, Chateau Tanunda’s owner states, “We’ve been aware of Vintage Point’s success ever since they launched Layer Cake Shiraz to over 100,000cs a decade ago. They have strong relationships with their distributor network and the trade, have a keen sense of what is hot and we are a great compliment to their portfolio”. Managing Director Michelle Geber states, “Whilst Shiraz is the Barossa’s traditional calling card, at Château Tanunda we continue to believe in the world-class potential of Barossa Cabernet Sauvignon. Over $15, one of every 5 bottles sold in the US market, is now Cabernet, and we feel we have the best value with Grand Barossa”.
Chateau Tanunda is one of the most highly accoladed wineries from Australia. They were recently awarded “Best Australian Producer” last month, earning their 9th consecutive Berlin Wine Trophy, the largest global wine competition. Robert Parker has called them one of the top value wineries in Australia. The Wine Spectator has awarded them 3 Top 100 rankings and they have received 4 consecutive “ 5 Red Star” Awards from the Halliday Wine Companion. “John Geber has completely restored the Chateau Tanunda brand back to prominence and we are excited to be a part of its relaunch into the US market, especially in the West Coast”, adds, David Biggar.
Awarded the “Innovator of the Year” in 2012 by the Wine Enthusiast, Vintage Point’s innovation extends beyond packaging, branding, segmentation, sourcing and positioning, to provide a flexible and diverse approach that enables Vintage Point clients to go to market and compete. They have played large roles in the launch or sales growth of Josh, Layer Cake, Pomelo, Educated Guess, Joseph Carr and Cherry Pie in a 10-year run. Their portfolio is luxury focused representing industry icons such as Mark Albrecht, Sam Bronfman, Walt Klenz, Philippe Melka, Bill Price, Michel Rolland, Ed Sbragia, Allan Shoup, Chris Upchurch and more…including now, John Geber.
About Vintage Point
Formed in March 2006, Vintage Point offers a full range of winery services and a national sales and marketing team that specialize in placing luxury wines in the optimal retail and restaurant outlets. Vintage Point’s domestic and international clients include Educated Guess, Gary Farrell Winery, Bacchus Wine Works, Santa Rita Wines-Cigar Box, Rabble Wine Company, Nine Hats, Alliance Wines, as well as Goose Ridge Vineyards, Alejandro Bulgheroni and Moone Tsai, among others. Vintage Point Partners David Biggar, President, Kerri Havens COO and Tom Peterson, Co-Founder, emphasize that “Partners in Wine” signifies not only their own partnership, but the many partnerships they have formed with the luxury wine trade. For more information on Vintage Point, visit www.vintagepoint.com.
About Chateau Tanunda
Château Tanunda was established in 1890 in the Barossa Valley of South Australia. The business and structure was restored by the Geber family who purchased it in 1998, adding a small batch basket press as part of their technological innovative restoration of the winery. Its wines come from over 100 hectares of estate owned vineyards in the sub-regions of Bethany, Eden Valley, Vine Vale and Tanunda, as well as grapes from 30 growers across the Barossa Valley. The winery came of age after winning three major trophies with its Everest wines at the International Wine and Spirit Competition in 2010 including Best Shiraz, Best Single Estate Red for Grenache along with Best Australian Wine Producer. For more information on Chateau Tanunda, visit www.chateautanunda.com/
