Banfi to Focus on Premium and Luxury Offerings
OLD BROOKVILLE, NY, MARCH 12, 2019 – After a partnership spanning over 50 years, Banfi Vintners and Riunite have mutually agreed to part ways. Following a transition period ending June 10, 2019, Riunite and GIV brands will be marketed in the USA by Frederick Wildman and Sons.
“With all the history we have made together, this is a difficult announcement to make,” says Banfi Vintners CEO Cristina Mariani-May. “However, after thoughtful consideration for our long-term goals, both sides concluded that it is time to move on.”
Banfi began importing Riunite in 1967. By 1976, it was the #1-selling imported wine, a position it held for over a quarter-century.
“On behalf of Cantine Riunite & CIV Board of Directors, employees and all associates, I would like to thank the Mariani family and all Banfi Vintners associates for their collaborative partnership over many years and wish them the very best for their future business,” said Vanni Lusetti, General Manager Cantine Riunite & CIV.
“Riunite has always been a wonderful, supportive partner, and we wish the brand continued success,” says Mariani-May. “Moving forward, we will be focusing our energy on further developing and enhancing our premium and luxury offerings – led by Brunello di Montalcino and the Super Tuscans of Castello Banfi, the crown jewel of our portfolio and a five-time Gran Vin Italy winner. We are excited to take our portfolio of global brands to the next level with this new emphasis.”
The Mariani family is celebrating 100 years as a leader and pioneer in the wine business, founded in 1919 by John F. Mariani, Sr. The company continues to be family-owned by the founder’s children and grandchildren. For more information, visit www.banfiwines.com or contact Joe Janish, Director of Public Relations, at jjanish@banfi.com.
