Home Industry News Releases Domaine Clarence Dillon Announce New Brand Identity for Clarendelle Family of Wines

Domaine Clarence Dillon Announce New Brand Identity for Clarendelle Family of Wines


Inspired by Haut-Brion, Bordeaux’s first premium branded wine continues to evolve with the release of the 2018 vintage

New York, NY, March 7, 2019 – Domaine Clarence Dillon (www.domaineclarencedillon.com), the renowned Bordeaux wine company managed by the fourth generation of a dynasty founded in 1935 by its namesake, Clarence Dillon, is pleased to announce a distinctive, new brand identity for the wines of Clarendelle, Inspired by Haut-Brion (www.clarendelle.com).

Coinciding with the launch of the 2018 vintage of Clarendelle Blanc and Clarendelle Rosé, the new Clarendelle, Inspired by Haut-Brion brand identity and logo will now feature a crown over the Domaine Clarence Dillon company logo, which in turn is flanked by two resplendent lions borrowed from the Dillon family coat of arms. The emblem tells a part of a constantly evolving story whose earliest chapters were signed by Clarence Dillon at Chateau Haut-Brion in 1935.

Clarendelle, Inspired by Haut-Brion was created in 2002 by Prince Robert of Luxembourg, the Great-grandson of Clarence Dillon and Chairman of Domaine Clarence Dillon, in order to satisfy an emerging desire among wine lovers looking for elegant, modern wines. Developed as a family of wines that would act as a perfect complement to the Domaine Clarence Dillon collection of châteaux (which includes the world-renowned Château Haut-Brion, Château La Mission Haut-Brion, and Château Quintus properties), the Clarendelle range would represent the very best of the Bordeaux terroirs, initiating wine lovers from all over the world to the blending traditions and techniques of the great Bordeaux producers.

When Prince Robert of Luxembourg first conceived and designed the Domaine Clarence Dillon logo, it was originally intended to be used solely for the newly created family of Clarendelle wines. Initially explained and loosely drawn on a scrap of paper, the logo needed to include the initials of Clarence Dillon and be imbued with simple elegance and the refinement of an exceptional jeweler. The concept was eventually successfully and accurately interpreted by a talented local Bordeaux printer. Finely interlaced vine leaves surrounded the initials of the patriarch and founder.

Later, as new subsidiaries were born within Domaine Clarence Dillon, the now emblematic logo was integrated into their identities as well. This was the case for Domaine Clarence Dillon’s fine wine merchant, La Cave du Chateau, as it was also for the Two Michelin-starred restaurant, Le Clarence, in Paris.

Given the natural and continued evolution of Clarendelle, Inspired by Haut-Brion heading into its 17th vintage, it seemed only natural today to provide Clarendelle with its very own and unique identity, within the family of Domaine Clarence Dillon.

About Domaine Clarence Dillonwww.domaineclarencedillon.com

Since its creation, Domaine Clarence Dillon celebrates the French art de Vivre, combining exceptional wines and ultimate gastronomy.

Domaine Clarence Dillon owns, within a family company, some of the most worldwide prestigious estates: Château Haut-Brion (an 1855 Premier Grand Cru Classé), Château La Mission Haut-Brion (Grand Cru Classé de Graves), Château Quintus (Saint-Emilion Grand Cru) and Clarendelle.

Since 2015, Domaine Clarence Dillon also has a Parisian residence, a true embassy of this French art de Vivre so prized by Prince Robert de Luxembourg, representative of the fourth generation of the family. It houses the two-star gourmet restaurant ‘Le Clarence’ and ‘La Cave du Château’, a boutique of Fine wines and spirits from the greatest French terroirs.