NAPA VALLEY, Calif., February 18, 2019 — Silverado Vineyards has appointed Bianca Lucchetti as Northern California Sales Manager. Reporting to Kimberli Rogers, Sales Director, West, she will be responsible for sales to independent key accounts, on and off premise, in northern California. “She will be responsible for developing and maintaining strong relationships with these accounts in addition to working with our distributor partners and their sales forces to achieve targeted points of distribution for Silverado Vineyards,” Rogers said in making the announcement. “We are delighted to have Lucchetti join Silverado Vineyards,” adds Rogers.
Lucchetti was most recently the Import Specialist in San Francisco with the Estates Group at Young’s Market Company, and prior to that, for four years she was an Account Manager based in San Francisco. She holds a Level III WSET With Distinction certificate for wine and sake. She graduated from San Francisco State University with a Bachelor’s Degree in International Relations that was useful when she moved to Argentina after graduation, working as a Hospitality Manager at Septima Winery in Mendoza. She also worked in Australia as a Wine Director for San Telmo Wine Bar & Restaurant in Melbourne and for Kamen Estate Wines in Sonoma. She lives in Petaluma.
“Considering her accomplished sales record, relationship assets and exuberant presence, I am confident that Bianca will work very effectively with our distributor sales force in Northern California and grow our on and off premise account base to new heights in this pivotal market,” Rogers said.
About Silverado Vineyards
In 1981, Ron and Diane Miller and Diane’s mother, Lillian Disney, established Silverado Vineyards to begin making wines from the historic sites that comprise their estate. Their ranches were first planted to vineyards by Napa pioneers between 1865 and 1895. Each played an important role in establishing the reputation of their appellations: Carneros, Coombsville, Yountville, Soda Creek Canyon and Stags Leap District. The outstanding fruit from these vineyards is the exclusive source of Silverado Vineyards’ Estate and Single Vineyards wines — the Miller family’s highest expression of the Napa Valley they love and admire.