Exclusive Partnership Expands the Wineries’ Consumer Reach in a Key Market
FOR IMMEDIATE RELEASE January 30, 2019 (New York, NY) – Yarden Inc., the importer of the award-winning Yarden, Golan Heights and Galil Mountain wines from Israel, has announced an exclusive partnership with Skurnik Wines in New York. Effective immediately, the new agreement will allow Yarden to meet increased consumer demand for their wines throughout New York State and build new distribution to retail and restaurant customers
“New York is a priority market for our wines, and we are thrilled to partner with Skurnik to support new growth opportunities as our exclusive distribution partner,” states Anne Markovich-Girard, U.S. Vice President of Sales, Yarden Inc. “The team at Skurnik brings a level of wine experience and industry contacts that are a great match for our company goals. We are proud to represent the Israeli category as the latest addition to their impressive portfolio of global wine producers.”
“We have long admired the wines of Yarden, and have considered them a benchmark producer in Israel,” says Harmon Skurnik, President of Skurnik Wines. “So when Yarden came calling, it got our attention. We are proud to now offer exclusively to the New York market their wide array of quality wines at all price points. And, while the wines are indeed Kosher, to us that is just a bonus – as we will gladly suggest that any fine wine customer consider working with these wines, based on quality alone.”
For more information, including management team interviews and product sampling opportunities, please contact: Stephanie Gutierrez, stephanie@gregoryvine.com.
About Yarden Inc.
Yarden Inc. encompasses Golan Heights Winery and Galil Mountain Winery, located in the Golan Heights and Galilee regions of Israel. Golan Heights Winery is considered Israel’s leading winery in quality, technological innovation, and new variety development. Its portfolio includes the leading brands of Yarden, Gilgal, and Mount Hermon. Founded in 1983, Golan Heights Winery has played a significant role in developing and nurturing Israel’s current wine culture, altering the way Israeli wines are perceived worldwide, and firmly placing Israel on the world wine stage. Established as a joint venture in 2000 by Golan Heights Winery and Kibbutz Yiron, Galil Mountain Winery unites the best of tradition and technology. Located in the Upper Galilee mountain range, one of Israel’s best winegrowing areas, the winery is revitalizing a rich winemaking history that extends over 2,000 years, currently focused on sustainability.
About Skurnik Wines
Skurnik Wines is an importer and distributor of fine wines and spirits headquartered in the heart of New York City. The company tastes, selects, and offers for sale (for trade only) a high-quality, diversified portfolio of wines and spirits from around the world. Skurnik Wines and Spirits began with just a handful of relatively unknown estates in 1987 and has since grown to represent over 500 estates. They are the exclusive U.S. importer for some of these producers as well as the local distribution partner for many of them in New York, New Jersey, Connecticut, Pennsylvania, and California.
