Home Industry News Releases ReThink Labels Launches ‘Message ON the Bottle™’ for Wineries

ReThink Labels Launches ‘Message ON the Bottle™’ for Wineries


‘Real Labels, Real Time’ Solution Combines Award-Winning Wine Labels with Ability to Offer Personalization and Mass Customization

ANAHEIM, Calif. – ReThink Labels has introduced a new solution that gives wineries the best of both worlds for labeling—the ability to create outstanding award-winning labels for their brand, with the flexibility to personalize or customize each label with custom messaging.

Called “Message ON the Bottle™,” this breakthrough allows wineries to retain the integrity of their brands with embellishments like foil and embossing on labels with exact brand color matching, while offering the unique messaging that consumers want. It also provides a production advantage: vintners can make changes in wine content or other vintage details as needed on individual production run labels.

“Message ON the Bottle™” is a simple but elegant solution that taps into the personalization trend that millennials especially want and expect,” said John Trail, president of ReThink Labels. “It creates real labels in real time.”

Until now, wineries were faced with an “either/or” scenario, where they had to choose between pre-printing labels that they couldn’t customize, or personalizing labels that did not look as distinctive as professionally printed labels.

Thanks to its partnership with Epson, ReThink Labels has devised a system that gives wineries the opportunity to have their labels both ways: custom-tailored to maintain brand integrity and personalized to meet customers’ unique preferences.

“People are adding their own messages on bottles to make a wine even more special or meaningful for any occasion. We’re also seeing new creative marketing campaigns,” said Trail. The new solution is ideal for wine tasting rooms and wine clubs.

From the production standpoint, wineries can streamline labeling and bottling operations. The system allows them to print all the variations of varietals, change alcohol content percentages for different vintages, create variable data with a numbering system for limited editions of wine, and generate export labels that vary by countries’ laws and regulations.

And label production with this system is fast, printing enough labels for 200 cases of wine in 30 minutes.

The system is easy to use. An individual can type in the personalized message using a mobile device, or a tablet, and that information will be transferred wirelessly to the system and generated on the label.

For more information, visit www.messageonthebottle.info.

About ReThink Labels

Established in 1993; ReThink Labels is California’s leading provider of labels, labeling systems and supplies, service and technical support. The Message ON the Bottle is its signature system launched in 2019 to help wineries customize pre-printed master labels to meet customers’ needs for personalization and wineries’ needs for flexibility in production.

About Epson

Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, watches and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation.



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