Wine Industry Veteran brings extensive experience to portfolio including Replica, Rascal, Duck Pond Cellars and more
Denver, CO, January 9, 2019 – Integrated Beverage Group (IBG) announced today the appointment of Nichole Simpson to Executive Vice President of Sales and Marketing. Simpson brings more than 11 years of experience in the beverage industry to her new role, most recently working as the Senior Adult Beverage Buyer at Walmart. Among other accomplishments, Simpson developed Walmart’s highly regarded Winemaker’s Selection private brand program. Prior to that, she held multiple positions at E&J Gallo Winery including Category and Brand management.
In 2018, Bonfort’s Wine and Spirits Journal named Simpson #13 on their Power 100 of the most powerful, influential and transformative individuals making an impact on the US wine industry.
“We’re thrilled to have Nichole on board,” said Ari Walker, CEO of Integrated Beverage Group. “She brings an understanding of the needs of the consumer and the retailer that is unsurpassed in the industry. With these skills, Nichole will help IBG to create more value for our retail customers.”
In her new position, Simpson will lead Integrated Beverage Group brand development, with an emphasis on leveraging IBG’s unique science and data to drive innovation. Simpson will also head all marketing efforts around the existing portfolio of brands including Replica, The Great Oregon Wine Company, Rascal, Duck Pond Cellars and others. Additionally, Simpson will lead IBG’s sales efforts among strategic retail accounts.
“This is an exciting time to join the IBG team. With a portfolio of highly scalable brands, and opportunity to innovate new offerings, I’m looking forward to expanding the portfolio and growing our brands. Delivering safe high quality products to customers is my passion and this is IBG’s main focus. I’m excited to be a part of the IBG team.” Simpson said.
About Integrated Beverage Group
Integrated Beverage Group (IBG) is known for delivering handcrafted wines with extraordinary value to today’s discerning wine consumers. Founded in 2015, IBG focuses on quality throughout the entire supply chain with their portfolio of wines certified by the Clean Label Project. With proprietary disruptive winemaking technology and an innovative sales and marketing platform, IBG creates accessible wine brands including Great Oregon Wine Company®, Rascal®, Lil’ Rascal® cans, Replica® and Swing Set™. For more information on IBG, visit integratedbev.com. IBG farms 385 acres in Oregon’s Dunndee Hills, Willamette Valley and Umpqua Valley.