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E Column

I spend much of my time reading business related journals, newsletters and such, subscribing to lots of them and finding other information online. This time I was looking for information on motivating employees and came across a good article in INC. magazine.

One of the things that I know from my own career (I am sure most of you feel it to) is that I am not always at the same level of motivation. I would be surprised if anyone is.

As human beings we are nothing if not changeable. There are times when you, your managers, or employees are going to need motivating to get things done. Here are some ideas terrific ideas from the INC. article.

Let people know that you trust them. A vote of confidence will encourage most people will do a good job.

When you are feeling down, remind yourself of what you have accomplished. Also remember you can be trusted to get done what you need to get done.

Make the goals for your employees (and yourself) realistic. Reward your employees as they reach smaller goals on the way to larger goals. Smaller rewards given more often will motivate people to work harder more of the time, than offering a big reward that is not going to be achievable until far in the future.

Give your employees a purpose so they feel they can make a difference. Help them understand your vision and goals, so they are more engaged in reaching the goals. People are more motivated when they feel that they are part of the big picture.

Be enthusiastic and positive with your staff. You want your staff to work hard. Enthusiasm and energy from their boss or bosses will make employees more energized too.

Know your employees and learn what is important to them, what motivates them to work hard, and what type of encouragement works for them. Many surveys have shown that praise or being recognized for a job well done is more important than more money for the majority of employees.

Elizabeth SlaterE Column
by Elizabeth “E” Slater, In Short Direct Marketing

A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.

Follow E on twitter @esavant and facebook.

 
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