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Shmaltz Brewing Continues to Explore Wide Spectrum of American Lagers with 2016 Release of Imperial American Bock, Aged in 1st Use Jim Beam and Wild Turkey Barrels

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A 9.2% ABV Imperial Munich and Vienna Lager Brewed with Wheat and Rye Aged in Bourbon Barrels, Bock Bock® Is A Beer Worth Crossing The Road For

Now brewing exclusively in Clifton Park, NY — Wednesday, June 1, 2016 Fusing Old World brewing traditions with bold, flavor-driven American ingenuity, Bock Bock® is a fine example of how Shmaltz Brewing Company continues to lift lagers to the creative heights that ales have enjoyed in the American craft beer movement. As well-crafted lagers come of age in the United States, brewmasters are churning out the most delicious lagers this country has ever produced. While Shmaltz’s Slingshot American Craft Lager® boasts a bright, citrusy hop aroma, supported by touches of wheat and rye, Bock Bock® hits the other end of the lager spectrum as a burly Imperial American Bock Lager aged in bourbon barrels for 11 months.

Shmaltz Imperial Bock

Brewed with oatmeal and rye, and both European and Pacific Northwest hops, Bock Bock® pulls inspirations from big continental lagers such as EKU 28 and Samichlaus Helles with an American craft twist. The base lager, burly, brash and boozy (at nearly 10% ABV) to start, actually emerged from the barrels softened and silky, though still full of an array of bold complex flavors. Available in 22oz bottles and a limited amount of draft at select bars throughout the month of June 2016, Bock Bock® is a seasonal brew that’s rare and very special, and sure to be highly coveted.

“Barrel-aged Bock Bock gains its toasty, rich malt body and nutty caramel flavor from distinctive European malts, such as Vienna, Munich and Crystal, to make a traditional bock base,” said Shmaltz Brewing Company’s Lead Brewer Richie Saunders. “Bock Bock pours a robust copper with a creamy off-white head. The richness of the European malts is softened by the delicate mix of bourbon, and gives an aromatic sturdiness balanced by light vanilla notes, charred wood, warm caramel, toffee and bourbon soaked raisin and dark fruits on the finish. Bock Bock is craft beer comfort food for a new generation!”

Bock Bock® is the latest Limited Engagement in the brewery’s award-winning Barrel-Aged Series. Not only does the series represent some of Shmaltz’s most decorated beers, but it also boasts the highest consumer ratings from BeerAdvocate.com and RateBeer.com. The latter ranked Shmaltz Brewing as one of the “Top 100 Breweries in the World” in 2013. With the release of Bock Bock®, Shmaltz continues to design sophisticated beers that rank with the world’s best specialty beers.

To find a wholesaler in one of the 35 states Shmaltz beers are distributed, visit shmaltzbrewing.com/distributors

About Shmaltz Brewing Company
Founder and owner Jeremy Cowan established Shmaltz Brewing in San Francisco in 1996. The first 100 cases of He’brew Beer® were hand-bottled and delivered throughout the Bay Area from the back of his Grandmother’s Volvo. Shmaltz Brewing now sells He’brew Beer across 35 states, through 40 wholesalers and in nearly 5,000 retailers.

After 17 years of being an outspoken cheerleader for contract brewing, Cowan and staff opened their own New York State production brewery in 2013 in Clifton Park, 10 minutes north of Albany. Shmaltz’s home boasts a 50-barrel brewhouse with 30,000 barrels of annual capacity and packages a diverse and tasty variety of core and seasonal favorites in 12 and 22-ounce bottles and kegs. The Shmaltz Tasting Room is open five days a week (Wed-Sun) and offers tours, barrel-aged previews, beer-to-go, and special releases.

RateBeer.com ranked Shmaltz as one of the “Top 100 Brewers in the World” in 2013, and the brewery brought home 10 gold and 6 silver medals from the World Beer Championships in the past several years.

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