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Afternoon Brief, Nov. 5

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Trending Story:

America’s Most-Searched-For Grape Varieties
New Wine-Searcher analysis reveals which varieties are most popular. Red Bordeaux blends are the most searched-for wines in the U.S., accounting for more than one in five searches on Wine-Searcher…

Today’s News

Oregon Shelves an Ambitious Green Wine Certification
Once the 2012 bottlings have come and gone, Oregon’s attempt to create a single brand for eco-friendly wines may quietly disappear along with the vintage. The Oregon Wine Board is dropping its Oregon Certified Sustainable Wine program (OCSW)…

Pressing Data Into Great Wine Brands
Understand the customer has been a mantra of business for seemingly decades, but it has fallen short for much longer than we realize. In prior decades, companies focused on understanding an entire demographic or psychographic of people at a time because the cost to focus on specific individuals were excessive or there simply wasnt available data…

Vintners’ Alliance Tracking Record Number of Potential Wine Buyers
Vintners Alliance announced today that they have successfully mapped the online buying habits of more than 3M unique potential buyers since August 1st…

Quality of California Pinot Skyrocketed

Paso Wine Alliance takes auction world-wide on e-Bay

Wine brands with no back story will struggle warns Ste Michelle’s Ted Baseler ahead of Wine Vision

Mondavis Talk Vintages and Style

Mud House sells brands & land

Paper Wine Bottle to go on Sale in US

Canada warns US COOL rules could hit lucrative California wine exports

People

Tom Wark: The First Wine Muckraker

Three New Master Sommeliers Crowned

Happy Days for Fieldhand-Turned-Winemaker

Linda Wish Joins The Hess Collection As Western Division Strategic Retail Manager

Banfi’s Marc Goodrich Named President Of Excelsior Wines

Master Of Wine Peter Marks Joins Webflakes Advisory Board

How a Frenchman became the consummate Californian

Arizona Stronghold Vineyards Promotes Michael Pierce to Winemaker

Mallerie Blackwell joins Shannon Ridge Family of Wines

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The Punch Down with Guest: Antonio Galloni

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