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Afternoon Brief, July 12

How to Stop Losing Half Your New Winery Club Members in First 15 Months: Churn may make great ice cream and butter, but churn in winery club membership can sour a significant source of sales for many North Coast wineries. Yet, modern tools for digesting the increasing flow of sales and consumer data can yield greater long-term revenue, according to marketing experts...

Afternoon Brief, July 5

Could Coca Cola Try to Buy Pernod Ricard’s Wine Brands?: Rumours started circulating around Pernod Ricards intention to sell its wine brands, which include Jacobs Creek, based out of the Barossa Valley, and other labels including Brancott Estate, Kenwood and Campo Viejo, earlier this year ...

Afternoon Brief: November 17

Subscribe to the Afternoon Brief   Trending Story: Duckhorn Merlot Napa Valley Three Palms Vineyard 2014 Named Wine Spectator’s #1 Wine of the Year Wine Spectator,...