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eCELLAR’s The Pulse: Coffee with Rob McMillan – Macro Trends & How Top-Performing Wineries Are Responding
February 24 @ 9:00 am – 10:00 am PST
This session is all about stepping back and looking at the bigger picture. Rob will dig into the macro trends impacting the wine industry, drawing from the 2026 SVB State of the U.S. Wine Industry Report along with additional slides from his presentation deck that help put the data into context.
Rather than focusing on day-to-day tactics, the conversation will center on what’s happening at a market level and what the data shows about how top-performing wineries are navigating today’s environment.
We’ll start with Rob’s take on the data, followed by a moderated Q&A with questions submitted in advance by the eCELLAR community.
If you’re involved in strategy, planning, or long-range decision-making, this is a conversation you won’t want to miss.
