New Patent-Pending Preference-Based Messaging System Delivers Branded App Notifications to Loyal Club Members
February 2, 2026 (Windsor, CA) — VinterActive LLC, a longtime leader in direct-to-consumer wine marketing technology, demonstrated the first production-ready version of myWineClubApp™ this week at the Unified Wine & Grape Symposium in Sacramento, CA.
This new patent-pending communication platform combines progressive web app technology with preference-based consumer messaging to empower wine brands with their own mobile app — complete with an optional AI Winery Concierge trained to interact with consumers across the DTC marketing channels most commonly used by wine brands.
Wine clubs have long relied on email to deliver critical updates such as pickup reminders, shipping deadlines, invitations to club events, and members-only sales promotions. This new DTC marketing channel enables wine brands to deliver personalized, automated, and scalable engagement without relying solely on email or SMS.
A New Channel When Wineries Need It Most
With U.S. wine sales facing headwinds and DTC revenue declining for many brands, wine marketers are searching for modern, cost-effective ways to retain customers and drive repeat purchases. myWineClubApp™ offers a fresh path forward by giving wineries a persistent, branded presence on their customers’ phones — historically one of the most powerful drivers of loyalty and engagement in consumer marketing.
“Most small brands have written off mobile apps because the technology was too expensive or too complex. We’ve changed that forever,” said Bryan St. Amant, Founder of VinterActive and inventor of myWineClubApp™. “Our new platform gives wineries a brand-owned mobile channel that’s affordable, fast to deploy, and capable of delivering personalized engagement at scale. In a challenging DTC environment, wineries deserve marketing tools that are both visionary and practical — and that’s exactly what we’ve built.”
Fast Deployment, Immediate Impact
Most DTC wineries can launch their own branded version of myWineClubApp™ in as little as one week. This new purpose-driven app offers:
- A branded mobile app experience that consumers can install on their phones
- 1-click access to wine club perks & FAQs
- Unlimited in-app and push notifications triggered by consumer preference
- An easy-to-use merchant control panel for sending messages or requesting support
- An optional AI Winery Concierge trained to engage consumers across 10 DTC marketing channels using the merchant’s unique brand voice, products, and policies
myWineClubApp™ is available now. To request a demo or media assets, visit https://www.vinteractive.com.
About VinterActive
Founded in 2002, VinterActive LLC has helped hundreds of wineries increase their DTC sales through preference-based marketing techniques, data-driven insights, and proprietary market research. The company’s latest invention, myWineClubApp™, offers branded mobile engagement and preference-based app notifications to modern wine clubs.
