September 11, 2025 (New York, NY) — Palm Bay International (PBI) is proud to announce that Côté Mas, the signature wine brand from celebrated winemaker Jean-Claude Mas, has been honored with a 2024 IMPACT Hot Prospect Brand Award from Shanken Media.
This prestigious award celebrates emerging brands that are gaining strong traction in the U.S. market. To qualify, a brand must achieve annual depletions of at least 50,000 cases but no more than 200,000 in 2024, deliver a minimum of 15% depletion growth in 2024, and maintain consistent growth across both 2022 and 2023. Côté Mas’ achievement reflects both the brand’s commercial success and its resonance with today’s wine consumers.
A Modern Voice for the Languedoc
Côté Mas represents the creative vision of Jean-Claude Mas whose philosophy is rooted in his “Le Luxe Rural” mindset—the idea that everyday luxury can be found in authenticity, quality and a deep connection to the land. Through this platform, Côté Mas has become a modern ambassador for Southern France.
With vibrant packaging, expressive blends, and accessible price points, the wines embody the essence of the Languedoc region: sun-soaked vineyards, Mediterranean spirit, and a balance of tradition with innovation. The brand’s wide-ranging portfolio, from crisp sparkling and whites to expressive rosés and smooth reds, reflects the diversity of French wine culture.
Innovation in the U.S. Market
Since joining PBI’s portfolio, Côté Mas has quickly earned a place with U.S. wine drinkers seeking quality, authenticity, and value. Its modern identity and versatile styles have fueled consistent year-over-year growth, making it a standout on shelves and wine lists.
In 2025, Côté Mas further strengthened its innovative spirit with the U.S. launch of its first- ever Orange wine. This release underscores the brand’s commitment to evolving with consumer trends while staying true to its roots in Southern France. The Côté Mas Orange joins the portfolio as a fresh, adventurous option for today’s curious wine lovers, expanding the brand’s appeal to a new audience.
“Côté Mas has become a true success story in our portfolio,” said Marc D. Taub, President and CEO of PBI. “Jean-Claude Mas’ vision—combining authenticity and accessibility—has struck a chord with U.S. consumers. The Hot Prospect Award and the success of the new Orange wine in this market signal an exciting new chapter of growth and innovation for the brand.”
Industry Recognition
Côté Mas’ recognition as a 2024 IMPACT Hot Prospect Brand Award winner will be featured in the September issue of Impact and the October issue of Market Watch, highlighting the brand’s achievements within the broader wine and spirits industry.
About Palm Bay International
As a preeminent, family-owned wine and spirits supplier in the United States, Palm Bay International offers one of the nation’s most comprehensive portfolios of imported wines and spirits from key appellations and origins around the globe, and a growing roster of domestic selections. Through a century of experience, the company continually sets new benchmarks for building brands with purpose, relevancy, and longevity. For more, visit: palmbay.com.
