July 30, 2025 (Santa Margarita, CA) – WarRoom Cellars is pleased to announce the release of the newly refreshed Parducci package. The label features John Parducci’s iconic signature paired with the classic, bold red that defined this nearly 100-year-old brand for decades.
WarRoom Cellars acquired the Parducci brand in October 2024. WarRoom Director of Sales, Evan Nelson commented, “We’re incredibly excited to unveil Parducci’s refreshed packaging. The new look is clean, timeless, and makes both the bottles and cases stand out. What’s old is new again.”
The relaunch honors the legacy of John Parducci, a California wine pioneer whose commitment to quality and everyday wine helped shape the industry. Andrew Nelson, President of WarRoom added, “John Parducci’s founding belief continues to guide us: Wine should be delicious, affordable, easy to understand, and enjoyed with family in moderation.”
The Parducci portfolio of wines includes Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon, and Petite Sirah from Mendocino County. The wines are distributed nationally and retail for $14.99.
About Parducci Cellars
Parducci was founded in Ukiah by Adolph (“Dolph”) Parducci in 1932. Adolph, born in Tuscany in 1887, emigrated to the United States with his family in the early 1900s. They settled in Mendocino County, attracted by its potential for agriculture. Adolph’s son John, at age 14, rode railcars across the country selling grapes during Prohibition. By 26, he became Mendocino’s first winemaker to bottle wines with the grape varietal on the label.
Despite its founding during Prohibition and the challenges of the Great Depression, Parducci remains the longest-running winery in Mendocino County. It is widely recognized for its sustainable farming practices.
About WarRoom Cellars
WarRoom is an innovative wine company founded in 2018 on the Central Coast of California. The company acquires heritage wine brands and repositions them for growth by focusing on what customers love. The name of the company reflects a commitment to the philosophy, “All for wine, wine for all.” It highlights their mission as “stewards of legacy wine brands” and “masters of guerrilla winefare.” Independently owned and operated by a small group of wine professionals, WarRoom is deeply committed to honoring the soul of every brand it acquires. Their goal is to help mid-sized distributors sell more wine, increase profitability, and have more fun.
WarRoom works with Total Beverage Solution (TBS) as the sales agent for the Parducci, Lapis Luna, Bonny Doon Vineyard, Toad Hollow, Lyeth Estate, Paul Dolan, and True Grit wine brands. WarRoom and TBS have a successful partnership, with WarRoom focusing on wine production and brand positioning, and TBS managing sales and distribution.
