Home Industry News Releases Diane DiRoma Named Vice President & General Manager of Ron Rubin Winery

Diane DiRoma Named Vice President & General Manager of Ron Rubin Winery


Sebastopol, CA, Jan. 12, 2023 – Diane DiRoma has been promoted to Vice President & General Manager at Sonoma-based Ron Rubin Winery. In addition to oversight of marketing and sales, DiRoma’s new mandate includes supervision of business, finance, winemaking, and operations.

DiRoma has worked alongside winery owner and namesake Ron Rubin since 2006, starting as a sales manager with Rubin-owned The Republic of Tea. There, the onetime Southern Wine & Spirits territory manager helped transform business. 

With Rubin’s 2012 acquisition of the former River Road Family Vineyards & Winery, DiRoma was deputized to oversee sales and marketing at the winery and adjoining ten -acre vineyard, renamed the Ron Rubin Winery, home of River Road Family Vineyards.   More recently, DiRoma has helped spearhead Ron Rubin Winery’s inclusion in the Certified B Corporation community.

Ron Rubin notes: “Diane has been my right hand for close on two decades. Competitive, focused, and hardworking, she has been instrumental in making us what we are today. I look forward to our beautiful journey continuing together for many years to come.”

In conjunction with her responsibilities at the Ron Rubin Winery, River Road Family Vineyards, and The Republic of Tea, DiRoma has earned her Global Wine Executive MBA from the School of Business and Economics at Sonoma State University. DiRoma also serves on Russian River Valley Winegrowers Board of Directors and is active in the Sonoma State MBA Alumni Forum Board.

DiRoma first made her mark in basketball and was inducted into the UMass Lowell Athletic Hall of Fame in 2010. Under her leadership, the women’s basketball team had its most successful four-year period (1993–1997) ever.

Ron Rubin Winery is in the Green Valley, the only sub-regional AVA (American Viticultural Area) in Sonoma’s Russian River Valley and home to some of the world’s finest Pinot Noir and Chardonnay. Forty years after attending UC Davis, vintner Ron Rubin bought the winery in 2011, to focus on production on expertly made, yet affordably priced Burgundian-style wines. The feng shui redesigned winery is SIP- (Sustainability in Practice) Certified and Certified Sustainable by the California Sustainable Winegrowing Alliance. The Ron Rubin Winery is also a B Corp-certified company. https://ronrubinwinery.com/



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