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“How to Create and Execute Successful Winery Events” – A New...

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Rohnert Park, CA Events and entertainment, both public and private, are an increasingly important vehicle wineries looking to create new customers and enhance relationships...

Afternoon Brief, Mar. 7

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Trending Story: Burgundy winemakers go hi-tech in fight against hail Burgundy vineyards could soon be protected from devastating hail storms by technology that supporters say can...

Michael Yurch to lead Wine Retailing Seminar at Sonoma State

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Michael Yurch, recently of Sherry-Lehmann, will bring his expertise and perspective on the market to Sonoma State University during the Wine Retailing Seminar on...

Afternoon Brief, Jan. 10

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Trending Story: Make way for the 2014 farm bill It is hard to believe, but the next farm bill may be less than 10 days away...

eWinery Solutions and Vintners’ Alliance to discuss wine club membership at...

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eWinery Solutions announces that they, along with Vintners' Alliance, will participate in a direct-to-consumer symposium hosted by Sonoma State University School of Business and...

To Buy or Not to Buy: Factors Impacting Winery Supplier Choice

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Positive supplier relationships have always been important in the wine industry, but even more so during tough economic times. With increased global competition and pressure to reduce costs, wineries often scrutinize suppliers more closely to obtain better pricing. At the same time, long-standing relationships are also a primary consideration. So what factors really drive a winery’s decision in supplier selection?