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Tasting Room Expertise: Using Mystery Shopping to Train Your Staff
It’s a good idea to find out what your tasting room is like when you, the manager or owner, are not around.  By Craig Root As a former tasting room manager, I never minded when my boss used mystery...
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Dangerous Assumptions That Undermine Profits
I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This meant I actually know the staff. Usually I would not go myself, but find shoppers...