Tag: Email Marketing
The Results Are In! The Annual Email Benchmark Report
Each December, WineGlass Marketing releases email benchmarks for the wine industry. We do this because having a bar to evaluate email performance has always...
Creating Emails Customers Want to Read
Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by...
Making the Most of Email Marketing
Ah the ubiquitous email. Let me ask you a question, “How many of you don’t get enough email?” Okay I know the answer, none...
How Successful Are Your Emails?
Email has become the most popular way of communicating with customers for many businesses. Though often times, companies are not following up on how...
More on Making Your Emails Count
Last week we talked about emails and how to make them more effective. We covered in more detail when to send emails. Today we...
Encouraging Recipients to Read Your Emails
When we send an email from our business we often times assume that many more people read the email than the number that actually...
Email Fatigue – The Curse of the Modern Age
I just downloaded from Direct Marketing News their 2015 Essential Guide to Email Marketing, which popped into my email box today. It has some...
Acquiring Visitor Email Addresses
Most businesses work hard on collecting email addresses, in order to stay in touch with their customers and potential customers. These days it seems...
A Few Bad Email Subject Lines
I received an email today, not in itself unusual as most of the internet world can attest. It wasn’t the email itself that bothered...
The Right Type Is Just As Important As the Right Stuff
I received an email from a winery that arrived in my inbox shortly before Valentine’s Day advertising a special Valentine’s Day event on Saturday...
