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Technology Plays Pivotal Role in Direct to Consumer Communication Strategy

In a world of consumer choices that include wineries in every state and a dizzying array of online wine options, it’s never been more important to figure out what makes your customers tick and how to get them from sipping and swirling to purchase.

VingDirect Announced Winner of North Bay Business Journal’s Direct to Consumer...

Sebastopol, CA –VingDirect was recently announced the Direct to Consumer winner for North Bay Business Journal’s second annual Wine Industry Awards. North Bay Business...

VingDirect and eWinery Announce Strategic Partnership to Strengthen Winery Direct to...

Sebastopol, CA – VingDirect and eWinery Solutions today announced they have forged a strategic partnership providing a new approach to grow tasting room sales...

Sonoma State University’s Wine Business Institute Launches New Direct to Consumer...

Rohnert Park, CA- During its fall 2014 seminar series the Wine Business Institute at Sonoma State University will launch its new Direct to Consumer...

Afternoon Brief, September 15

New technology tested as first wine grapes arrive: A new grape sorting system with the brains of a computer is giving Columbia Crest red winemaker Laura Sorge more control over the grapes that make it into this year's vintage...

Afternoon Brief, September 11

Honore Comfort, Sonoma County Vintners group chief to step down: The top official with Sonoma County Vintners, the major advocacy and promotional trade group for the countys wineries, announced Wednesday she will leave the organization after almost nine years on the job...

Afternoon Brief, September 10

France Set to Retake Global Wine Crown: France is set to take back the top spot as the worlds largest wine producer following a poor harvest in Italy but the industry is still struggling with the fall in Chinese demand...

DTC Wine Workshops launches the DTC Consultant Network to serve Wineries...

DTC Wine Workshops is pleased to announce the founding members of the recently launched DTC Consultant Network, a full-service consulting group connecting wineries with...

Afternoon Brief, August 25

Scientists: Napa quake should be a ‘wake-up call’: The earthquake that struck Napa County early Sunday could have been much larger, scientists said, given the track record of the fault that most likely caused the shaking...

Afternoon Brief, August 22

Napa Valley May Cut Back on New Wineries: With more than 500 wineries in Napa Valley, some leaders are asking if it's time to consider a moratorium on new ones...

Afternoon Brief, August 19

California has given away rights to far more water than it has: California has allocated five times more surface water than the state actually has, making it hard for regulators to tell whose supplies should be cut during a drought, University of California researchers reported...

Afternoon Brief, August 18

U.S. women drink wine to relax, men look for high quality: Men and women are different when it comes to their wine habits. New research from Canadean finds that in the US, women drink wine in order to relax and unwind, seeking good value options, whereas men are more likely to be wine buffs, searching for high quality and new drink experiences...

Afternoon Brief, July 25

Vintner Jim Fetzer closing Ceago Vinegarden: Jim Fetzer, who worked along with his family to create their namesake wine and then later started his own Lake County winery noted for its unique biodynamic farming, has announced his retirement...

Afternoon Brief, July 21

Three mistakes every small winery makes when dealing with retailers, and how to correct them for more sales into the channel: Wineries often forget that when they come off the pristine grounds of said winery to visit the market they are entering the lions den. Retailers are doing 1000 things at one time, and a winemaker visit or a winery visit does not stop the days activities...

Afternoon Brief, July 18

California farmers fight drought-inspired regulation of groundwater pumping: A report this week from UC Davis researchers highlighted again the threat that drought poses to California's groundwater supply. But farmers and others are at odds about how the state should monitor and regulate use of water pumped from wells...