VingDirect

Our 3 hour formal training is still LIVE, but you don't have to travel! This training still includes roleplay and the opportunity for students to address their specific challenges and […]

What do wine club superstars do to grow their clubs? Join us to hear the secrets of our panel of wine club managers. Take away tips and tactics for selling […]

How often have you questioned the value of wine club events? Let’s face it… they take a lot of energy and many wineries don’t feel successful. This panel of winery […]

One of the biggest untapped DTC opportunities for family wineries is Outbound Phone Sales. Winery fans love a phone call from “their winery.” Join us on this live webinar to […]

Join VingDirect on January 23rd to look back at 2017 tasting room and wine club trends, share regional insights and highlight new areas of DTC growth. VingDirect President/Founder, Tammy Boatright, discusses 2017 key tasting room metrics and offers forecasts and suggestions for 2018. Register for free  

How does your wine club measure up? Are you set up for success or failure? Discover best practices for your wine club structure that you can implement today. Members contact us for your free code. Sign Up

Part 1: 'HIRING & BUILDING A STRONG TEAM' Attendees Will Learn: How to Identify Tasting Room Talent What to Look for in a Resume How to Build a Strong, Cohesive Team Part 2: 'MANAGING YOUR TEAM' Attendees Will Learn: Identify Your Leadership Style Discover Ways to Motivate Your Team Learn How to Effectively Manage Your […]

How do your marketing efforts measure up? Do you have a calendar in place? Are you reflecting your brand image? Are you segmenting? Learn best practices and discover the secrets to make your marketing successful! ALWAYS FREE FOR VINGDIRECT MEMBERS! Register

How can you be successful without a plan in place? Learn how to plan a successful direct to consumer program at your winery and put it into action. Hear from Cory Brown, CFO of Long Shadows Vintners, and Tammy Boatright, President of VingDirect. Register Here ALWAYS FREE FOR VINGDIRECT MEMBERS!

Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to Write a Compelling Ad Learn What […]

Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, […]

Learn about what worked for wineries this year...and what didn't! What led to increased wine sales? How were wineries able to sign up more wine club members? Also discover which […]

Grab your laptop or iPhone and get ready to learn about marketing! This 3 Day Boot Camp is for wineries & it's all self-paced & online. After purchasing, we will email you a […]

In this combo training, we will give your team members a thorough understanding of the sales process, and instill confidence in them to ask for the sale each and every […]

In this combo training, we will give your team members a thorough understanding of the sales process, and instill confidence in them to ask for the sale each and every […]

One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Learn the following in VingDirect's Phone Friendly Sales Training: Psychology of sales Scripting Outbound call flow Winning wine descriptions Overcoming objections Closing Role Play Requirements for Virtual Classroom: computer with speakers/microphone per […]

Objectives: Identify and define the concept & processes of relationship selling Understand the importance of a guest-centric business Explain why value is a central theme in relationship selling Practice active listening and storytelling  Practice techniques using role play Requirements for Virtual Classroom: computer with speakers/microphone webcam Headphones or earbuds quiet/ distraction-free environment to learn *Attendees MUST […]