VingDirect DTC Forum

North Coast Builders Training Facility 1030 Apollo Way, Santa Rosa, CA

Let's change the DTC conversation! Get INSPIRED with us at the VingDirect DTC Forum! The Audience: Manager level & above Topics: Branding, Luxury Experience, Financial Views, & more Speakers: Eddie Trask | DTC Director | Sinegal Estate Winery Mike Bellaran | Accounting and Finance Manager | Gary Farrell Vineyards & Winery Don Davis | Director […]

$175

Virtual Sales Training: Phone Friendly Wine Sales

Webinar

One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Date: Tuesday, December 4 , 2018 Time: 9am - 12:30pm (PT) Where: Online Learn the following in VingDirect's Phone Friendly Sales Training: Psychology of sales Scripting Outbound call flow Winning wine descriptions […]

$225

DTC Sales WebTrack: The Host with the Most- Relationship Selling

Webinar

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

$75 – $95

The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base

Webinar

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]

$75 – $95

The Digital Customer Journey- Make an Impact at Every Touchpoint

Webinar

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

$95 – $125

To Have and To Hold – Romancing Your Wine Club

Webinar

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

$75 – $95

Talent and the Tasting Room – Building a High Performance Sales Culture

Webinar

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

$95 – $125

The 80/20 Rule – How to Increase DTC Sales With Your Top Client Base

Webinar

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]

$75 – $95

DTC Sales WebTrack: The Host with the Most- Relationship Selling

Webinar

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]

$75 – $95

Talent and the Tasting Room- Building a High Performance Sales Culture

Webinar

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

$95 – $125

The Digital Customer Journey- Make an Impact at Every Touchpoint

Webinar

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]

$95 – $125

To Have and To Hold – Romancing Your Wine Club

Webinar

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

$75 – $95

Virtual Winery Offerings: Case Study Discussions

Webinar

Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist will moderate a discussion and showcase three Virtual Winery Program Case Studies from small and mid-level wineries to a […]

WIN Webinar: DTC Enforcement Trends in Beverage Alcohol

Webinar

Direct-to-consumer shipping has increased at an astronomical rate over the past year in the beverage alcohol industry. As a result, the industry has had to stay up-to-date with a number […]

FREE

WIN Webinar: The Future of Wine Discovery

Webinar

One-on-one interview with an Industry Innovator on the Future of eCommerce and Consumer Discovery Pix is the world’s first wine discovery platform. But what does that mean exactly, and how will […]

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