One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Date: Tuesday, December 4 , 2018 Time: 9am - 12:30pm (PT) Where: Online Learn the following in VingDirect's Phone Friendly Sales Training: Psychology of sales Scripting Outbound call flow Winning wine descriptions […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist will moderate a discussion and showcase three Virtual Winery Program Case Studies from small and mid-level wineries to a large, multi-brand producer. Audience members will understand the Challenges, Approaches, Solutions and Results these three winery executives took in shaping the future of their consumer […]
Direct-to-consumer shipping has increased at an astronomical rate over the past year in the beverage alcohol industry. As a result, the industry has had to stay up-to-date with a number of compliance and regulatory requirements. This makes maintaining compliance even more difficult than it already is. In this webinar, we will discuss ways in which […]
Pix is changing the way eCommerce works for wineries by helping shoppers find the right wine, not just the cheapest. Join Joe Fattorini, Trade Managing Director, Media Personality, and Wine Expert as he explains how the Pix team draws on decades of wine trade experience to provide free analytics and the latest insights so you […]
One-on-one interview with an Industry Innovator on the Future of eCommerce and Consumer Discovery Pix is the world’s first wine discovery platform. But what does that mean exactly, and how will […]
With more wineries adopting DTC, the wineries that architect a customer experience and modernize their operations, technology, and supply chain to meet the high expectations of the digital consumer, are […]
Benjamin Franklin once said, "The discovery of a wine is of greater moment than the discovery of a constellation. The universe is too full of stars." And we couldn't agree more! But how does the modern consumer find their perfect wine? How do wineries ensure their wine is "discovered", and what tools can producers utilize […]
