One of the biggest untapped DTC opportunities for family wineries is outbound phone sales. Winery fans love a phone call from 'their winery'. Date: Tuesday, December 4 , 2018 Time: […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist will moderate a discussion and showcase three Virtual Winery Program Case Studies from small and mid-level wineries to a […]
Direct-to-consumer shipping has increased at an astronomical rate over the past year in the beverage alcohol industry. As a result, the industry has had to stay up-to-date with a number […]
Pix is changing the way eCommerce works for wineries by helping shoppers find the right wine, not just the cheapest. Join Joe Fattorini, Trade Managing Director, Media Personality, and Wine […]
One-on-one interview with an Industry Innovator on the Future of eCommerce and Consumer Discovery Pix is the world’s first wine discovery platform. But what does that mean exactly, and how will […]
With more wineries adopting DTC, the wineries that architect a customer experience and modernize their operations, technology, and supply chain to meet the high expectations of the digital consumer, are […]
Benjamin Franklin once said, "The discovery of a wine is of greater moment than the discovery of a constellation. The universe is too full of stars." And we couldn't agree […]
