Cultivating Connection – How to Capture the Hearts and Minds of Your Customers

Webinar

How much do you know about your customers? Are you one of those wineries marketing solely based on club and non-club members? Or have you taken the next step and are marketing to your customers based on whether or not they are club members, multiple buyers, first time buyers or prospects? When was the last

SSU Wine Business Institute: A Report on the Wine Industry Today

Webinar

Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the launch of A Report on the Wine Industry Today, offering a fresh perspective on the current landscape, the opportunities and the challenges facing wine

The Dreamer Exploration Summit

Vina Robles Production Facility 1200 Priska Drive, Paso Robles, CA, United States

Join Dream Big Darling for an exciting professional summit showcasing personal and business development and the wines for which Paso is famous. You’ll be networking with and learning from incredible tastemakers in

Winter WINEland

Join us for 2 glorious days along the Wine Road for our 31st Annual Winter WINEland …The perfect winter escape…taste current vintages, multiple varietals grown in Sonoma County, and experience

CiderCon

CiderCon is the largest gathering of hard cider makers in the world. The show is produced by the American Cider Association, an organization of cider and perry producers in the

Latest Updates on the New EU Wine Label for Exporters

Webinar

As of December 8, 2023, the new European Union regulation on wine labeling will come into force, which requires the declaration of nutritional and ingredient information, and directly affects all wineries exporting to Europe. Instead of necessitating a completely new back label design, the EU allows an 'off-label solution' in which the necessary information is transmitted

Free

Latest Updates on the New EU Wine Label for Exporters

Webinar

On December 8, 2023, the European Union implemented a new wine labelling regulation, mandating the declaration of nutritional and ingredient information in a specific format. This directly impacts all wineries exporting to Europe. Instead of necessitating a completely new back label design, the EU allows an 'off-label solution' in which the necessary information is transmitted

Free

Direct to Consumer Wine Symposium 2024

Hilton Concord Hotel 1970 Diamond Blvd., Concord, CA, United States

Presented by and a fundraiser for Free the Grapes!, the DTC Wine Symposium is celebrating its 17th year as the nation’s premier winery DTC sales and marketing conference. The symposium will be held January 17-18, 2024 and will include captivating keynotes and practical workshop sessions that will inspire you to achieve more, an innovative trade

Agriculture and Climate Conference: Adapting Today for Tomorrow’s Changes

Sonoma County Fairgrounds 1350 Bennett Valley Rd., Santa Rosa, CA, United States

The Agriculture and Climate Conference is organized by the California Land Stewardship Institute (CLSI) / Fish Friendly Farming and is funded by a grant from the California Department of Food and Agriculture (CDFA) Can California wine and agriculture survive what is coming? Experts will present information on weather predictions, heat adapted variety plantings, water management

$20

Bold Predictions Session 1: Four Takes on Twentyfour

Webinar

Bold Predictions, a virtual Wine Industry Leadership Conference, will feature industry experts who will share their insights and predictions on emerging trends, challenges, and opportunities wineries can expect to face in the year ahead, along with advice on how to best overcome the challenges while taking full advantage of the opportunities. Session 1: Four Takes

DTC Wine Symposium Session — Perfecting Promotions: The Best Text Message Campaigns

Hilton Concord Hotel 1970 Diamond Blvd., Concord, CA, United States

There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the

The 2024 SVB State of the US Wine Industry Report Virtual Event

Webinar

Don’t miss an opportunity to discuss the emerging trends impacting the wine industry. Our panel of industry leaders will discuss their observations on the current business climate, offer their take on the evolution of the wine market and share insights on what is needed for continued success in the years to come.  We plan on

Acidification Biotechnologies: How to Improve pH and Freshness While Reducing SO2

Webinar

In the current global warming scenario, wines show flat sensory profiles with high alcohol content, high pH and lack of varietal aroma and freshness. Acidification biotechnologies such as the use of L. thermotolerans help transform sugars into lactic acid by strongly reducing pH and slightly reducing alcohol content. These biotechnological strategies help to improve freshness