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New Research on Wine Consumption Trends: Navigating the Generational Shift from Boomers to Millennials & Gen X
New Research on Wine Consumption Trends: Navigating the Generational Shift from Boomers to Millennials & Gen X
We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…but what does that mean? How are other age groups consuming wine, and where can we thoughtfully intersect with them as wine brands to forge a connection? This research study will look at […]
