Uncork the Power of SMS: A Comprehensive 2024 Strategy

It’s not your imagination…everyone in DTC is talking about how effective text messaging is. Prepare for 2024 with this comprehensive SMS Strategy session presented by WineDirect CMO Andrea Smalling and RedChirp Cofounder Jennie Gilbert. This webinar will cover the practical ways you should plan to use text messaging in 2024 to:  reduce returns  execute smoother […]

Regenerative Farming and Soil Health at Scale with Caine Thomson of O’Neill Vintners


The next generation of agriculture is upon us and the focus is now on regenerative farming practices.  Growers who are working to enhance and encourage the health and vitality of the microbial community of their soil are actively cultivating a new expression of terroir, while also caring for the planet. O’Neill Vintners is one of […]

SSU Wine Business Institute: A Report on the Wine Industry Today


Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the launch of A Report on the Wine Industry Today, offering a fresh perspective on the current landscape, the opportunities and the challenges facing wine industry leaders in 2023. Faculty contributors to the inaugural issue include Economics Professors Chong Kim and Rob Eyler along with Wine Business Professor InHaeng Jung. […]

How to Sell More Wine by Ranking Higher on Google


Do you want more wine sales and higher margins, but aren't sure how to get there? The short answer is: more traffic! More traffic to your website, to your tasting room, and more visibility to your brand. Search Engine Optimization (SEO), is the best way to increase your revenue, without having to pay for expensive […]

Unlock the Secrets of Cider Making with 2 Towns’ Head Cidermaker, Dave Takush

2 Towns Tap Room 33930 SE Eastgate Circle, Corvallis, OR, United States

Join us for an engaging cider crafting workshop and a chance to meet the maker behind 2 Towns Ciderhouse creations. Dave Takush, will personally guide you through the art of transforming juice into cider. Connect with Dave, gain insider tips, and savor a variety of our award-winning ciders during this immersive event. Whether you're a […]



Oregon Convention Center 777 Northeast Martin Luther King Junior Boulevard Portland, OR 97232 777 Northeast Martin Luther King Junior Boulevard, Portland, OR

CiderCon is the largest gathering of hard cider makers in the world. The show is produced by the American Cider Association, an organization of cider and perry producers in the United States. Our mission is to grow a diverse and successful U.S. cider industry by providing valuable information, resources and services to our members and […]

Latest Updates on the New EU Wine Label for Exporters


As of December 8, 2023, the new European Union regulation on wine labeling will come into force, which requires the declaration of nutritional and ingredient information, and directly affects all wineries exporting to Europe. Instead of necessitating a completely new back label design, the EU allows an 'off-label solution' in which the necessary information is transmitted […]


DTC Wine Symposium Session — Perfecting Promotions: The Best Text Message Campaigns

Hilton Concord Hotel 1970 Diamond Blvd., Concord, CA, United States

There are so many ways DTC teams can elevate their communications with text messaging, but this session is laser-focused on just one: promotions. We’ll delve deep into the art and science of crafting text promotions that drive significant wine sales, and how to execute them to their full potential. Attendees will gain insights from the […]

The 2024 SVB State of the US Wine Industry Report Virtual Event


Don’t miss an opportunity to discuss the emerging trends impacting the wine industry. Our panel of industry leaders will discuss their observations on the current business climate, offer their take on the evolution of the wine market and share insights on what is needed for continued success in the years to come.  We plan on […]

Acidification Biotechnologies: How to Improve pH and Freshness While Reducing SO2


In the current global warming scenario, wines show flat sensory profiles with high alcohol content, high pH and lack of varietal aroma and freshness. Acidification biotechnologies such as the use of L. thermotolerans help transform sugars into lactic acid by strongly reducing pH and slightly reducing alcohol content. These biotechnological strategies help to improve freshness […]

Opening of Chalone Vineyards New Tasting Room

Chalone Vineyard Tasting Room Ocean Avenue and Mission Street

Chalone Vineyard Invites You to New Tasting Room in Carmel-By-the-Sea to Experience Wines That Best Exemplify the Monterey Peninsula Foley Family Wines’ Chalone Vineyard welcomes the community into its new tasting room in sophisticated Carmel Plaza with Chalone wines and locally-inspired small bites.  Foley Family Wines and the team at Chalone Vineyard look forward to sharing […]

Grow Your Winery with Technology


Technology can streamline the flow of data between systems and deliver timely, accurate information to help your team make informed decisions, freeing you up to focus on what matters most—growing your business. However, many wineries find themselves bogged down with multiple software systems that don’t integrate. This can have significant costs, including errors and wasted […]

2023 DTC Impact Report Review and Town Hall


Join the conversation with WineDirect's Andrea Smalling, CMO, and Enolytics' Cathy Huyghe, CEO and Co-Founder as we review the 2023 DTC Impact Report. Our industry experts will provide clear insights to facilitate understanding and guide strategic decision-making. Then, we want to hear your ideas and stories about how you are navigating the complex landscape of […]

Gas Flux Measurement in Agriculture


Dr. Michael Schuppenhauer is an authority in greenhouse gas measurement in agroecosystems and the effective techniques for quantifying gas flux. Armed with a Ph.D. in biochemical engineering and a wealth of hands-on research experience, he will guide webinar participants through the intricate realm of greenhouse gas flux measurement In this webinar: Delve into various methodologies […]

TWGGA Annual Conference & Trade Show

Welcome to the TWGGA 2024 Annual Conference & Trade Show, where the heart of the Texas wine industry beats with innovation and anticipation for the future. This year’s inspiration, “Changing Vines: Embracing the Future of the Texas Wine Industry,” encapsulates the spirit of transformation and adaptation that defines the landscape of Texas viticulture.

Sip & Stay: Crafting Moments That Keep Customers Pouring Back In!


Create unforgettable experiences to keep your customers coming back for more! From tasting room innovations to unique programs, our expert panelists will share strategies that wineries can easily adopt not only to attract but also retain customers.  This informative session will cover: Ways to create unforgettable experiences for your customers Strategies that wineries can adopt […]

How to Ship Wine Year-Round with Confidence


Do you restrict shipping your wine to spring and fall? It's time to embrace a new approach to meet customer demand year-round. Join us on February 28 for a webinar to discover the latest solutions designed to optimize wine shipping and safeguard your precious cargo.    During the webinar, you’ll:     Learn how our […]

Adding De-Alc and Flexible Filling Technologies to your Winery


Join us on Leap Day, February 29, and find out about innovative technologies that can propel your winery into improved efficiencies. This can be done by adding new offerings to your product line, like de-alc wine, or employing other creative mixing, blending and packaging options. In fact, consumer trends show a growing demand for new and innovative […]

Connecting Operations to Position Your Winery for Growth


The wine industry is on its third consecutive year of negative growth. It's time for wineries to adapt to the changing industry. Secure your seat for the webinar to: Discover how technology and innovation help you improve production processes while simultaneously solving your largest compliance challenges Learn how data management and accessibility can empower your winery to […]

Vintage Salon: Cultivating Resilience

Freemark Abbey 3022 St Helena Hwy, St Helena, CA, United States

After heat extremes in 2020 and 2022, and atmospheric rivers early last year, 2023 turned out to be an ideal vintage, with Napa Valley winemakers thrilled about the quality of the wines. Please join us for a special salon conversation, moderated by Andrea Robinson MS. Cathy Corison, Owner & Winemaker at Corison, Matt Brain, Winemaker […]


Bottling Management: Impact, Verification, and Securing of Headspace Oxygen Levels


Discover how managing the oxygen in the bottle headspace, which accounts for 65% of total package oxygen, is crucial for minimizing irreversible oxygen intake at bottling and ensuring the longevity and quality of your wines.  What You'll Learn:  The Impact of Oxygen: Understand how oxygen affects the shelf-life of wine and its evolution in aroma […]

Climate Smart Burn & Alternatives Demonstration

Gloria Ferrer 23555 Arnold Drive, Sonoma, CA, United States

Join us for a morning discussing and demonstration options for climate-smart burn techniques and technologies: - Napachar will demonstrate their flame-capped kiln/ring-of-fire system for processing spent vines and forest management debris - The Clean Burn Company will showcase their BurnBoss- an air curtain burner for processing woody debris - Michael Sippiora from Treasury Wine Estates […]


Why Soil Health and Technology Are at the Forefront in the Farm of the Future


Sonoma County is home to more than 1,800 certified sustainable wine grape growers and is one of the world’s most sustainable winegrowing regions. That’s why Sonoma County Winegrowers’ (SCW) has created The Farm of the Future in their region, a multi-stakeholder project showcasing a living lab that provides real-world applications of game-changing technology and solutions […]

Template Tactics & Future-Ready Websites

Register now for our free webinar at 10:00 am PDT on Wednesday April 3rd as we delve into the dynamic world of website design and development with Susan DeMatei, Owner and President of WineGlass Marketing. Discover the latest trends in templates and learn invaluable strategies for crafting future-ready websites in 2024. From reflecting on website sales trends in […]

Optimizing Agricultural Productivity with the HOBOnet Wireless Sensor Network


Looking to advance your growing operation? Join us for this free 1-hour informative session! From farmlands to greenhouses, you’ll discover how to harness the power of the HOBOnet Wireless Sensor Network and get remote access to the real-time, accurate data you need to make smarter decisions that lead to cost & resource savings, higher yields, and enhanced […]