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Events for April 29, 2019

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9:00 am

Sparkling Tour 2019 – McMinnville, OR

April 29 @ 9:00 am - 12:30 pm PDT
Red Lion Inn & Suites McMinnville, 2535 Northeast Cumulus Avenue
McMinnville, OR 97128 United States
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French winemaker and sparkling expert Maximilien Bernardeau works with some of the most renowned Champagne houses in the world, and is bringing his years of expertise to the 2019 Sparkling Tour, presented by Oenofrance USA and Station Oenotechnique de Champagne. At this seminar, you will hear about techniques for: Base Wine Elaboration Alcoholic Fermentationn Fining Blending Tartaric Stabilization Secondary Fermentation […]

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To Have and to Hold- Romancing Your Wine Club

April 29 @ 9:00 am - 11:00 am PDT
$95 – $125

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]

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12:00 pm

Talent and the Tasting Room – Building a High Performance Sales Culture

April 29 @ 12:00 pm - 1:30 pm PDT
$95 – $125

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]

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3:00 pm

The 80/20 Rule – Increase DTC Sales with Your Top Client Base

April 29 @ 3:00 pm - 5:30 pm PDT
$95 – $125

In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 […]

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