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How to Succeed in the Wine Business (Without Really Trying)!

September 13, 2016 @ 4:00 pm - 7:00 pm PDT


WINE WOMEN, a new, nonprofit professional trade organization focused on advancing women’s careers in the wine industry by fostering and nurturing talent, providing networking and training opportunities, as well as advocating for better opportunities for women in this industry, will host “How to Succeed in the Wine Business (without really trying)!” on Tuesday, September 13th, at Raymond Vineyards in St. Helena, from 4 to 7 p.m. The event is open to the public and ideal for anyone wishing to launch a career in the wine industry or start a part-time business in wine.


Festivities will include a mini-expo with wine career resources. Exhibitors include not only Wine Women and The Boisset Collection but also wine educators, career advisors, coaches, business opportunities and more.

Throughout the event guests will enjoy the wines from the Boisset Collection while hearing from Jean-Charles Boisset on creating success in the wine industry, including learning about the Wine Ambassador program for entrepreneurs.

The event is ideal for those looking to enter the wine industry as well as those already working in the wine business. The Boisset Wine Ambassador program is also well-suited to individuals looking to supplement their wine careers or augment related careers such as caterers, tour guides, hospitality professionals and event planners.

Attendees will have the opportunity to speak with a variety of specialty wine professionals, discussing career options and growth. The event is open to members and non-members alike. Advance registration is required. Details and tickets ($20-$40) at: https://how-to-succeed-in-wine-business.eventbrite.com.


Jean-Charles Boisset, Proprietor of the Boisset Collection’s distinguished portfolio of wines in the U.S., will be the featured speaker. As owner of Buena Vista Winery in Sonoma, DeLoach Vineyards in the Russian River Valley, Raymond Vineyards in Napa Valley, Wattle Creek Winery in Ghirardelli Square and the JCB by Jean-Charles Boisset Collection, and its destinations at The Ritz Carlton, San Francisco, as well as Yountville, St. Helena, and the Russian River Valley, as well as Lyeth Estate (Sonoma County) and Lockwood Vineyard (Monterey), Mr. Boisset offers a unique perspective on what it takes to be successful in the wine business.

Jean-Charles’ discussion will feature Boisset’s Wine Ambassador program, a new entrepreneurial platform that allows participants to earn income by marketing a collection of limited-production wines and home accessories that reflect the style and elegance of their historic wine estates. Boisset Ambassadors introduce premium, in-home wine tastings to their home areas. They receive training and support, including a comprehensive business kit to launch their new wine businesses.

“The wine world is often a very opaque, intimidating world. No one should be intimidated by wine,” stated Mr. Boisset. “I’m delighted to partner with Wine Women on this event since so many of our Ambassadors are women. The organization is a natural fit.”


The exhibitors provide the tools attendees need for career growth and business success, including career coaches, business advisors, wine educators, sales trainers and formal educators. Some of the exhibitors include Jay Rooke Coaching, Napa Valley College, Napa Valley Wine Academy, Riedel, Startup Grind Sonoma, Tim Hanni, WISE Academy and more.


WINE WOMEN’s mission is “To champion the advancement of women’s careers in the wine industry by building strong relationships, essential business skills and leadership among members.” At the core of the new 501(c)(3) nonprofit professional organization’s activities are programs focused on providing the tools, guidance and creativity for members to attain industry prominence.

“This event is perfect for women and men looking for a career change or to convert their passion for wine into their own wine business. Wine Women is thrilled to be hosting with the Boisset Collection to bring this opportunity to the community along with many complimentary business services,” stated WINE WOMEN president Christine L. Mueller.

Membership Director, Ellen Reich Luchtel, explained the organization’s unique offering: “One of the things that makes this event unique is that we offer Boisset Ambassadors and other attendees mutually beneficial services.” She continued, “That means our members receive discounts on several business services which are also of benefit to growing their businesses.”

“Best of all, because our charter membership discount is only available through September, those who choose to join will receive additional benefits,” Ms. Luchtel explained. Details about membership can be found on their website: WineWomen.net/Join.

For more information about WINE WOMEN, visit: http://winewomen.net/about/ or call 707.996.8740. Visit WINE WOMEN’s website at WineWomen.net, or their Facebook page, WineWomenOrg, or find them on Twitter @WineWomenOrg. For membership information, email Ellen Reich Luchtel, Membership Director, at [email protected]. For complete details on their events calendar, visit: WineWomen.net/Events-List.


Boisset is a family-owned collection of historic and unique wineries in France and California bound together by a common cause: authentic, terroir-driven wines in harmony with their history, their future and the land and people essential to their existence.  With more than twenty historical and prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley and the Napa Valley, each house retains its unique history, identity, and style, and all are united in the pursuit of fine wines expressive of their terroir.  To learn more about the Boisset Collection, please visithttp://www.boissetcollection.com.


September 13, 2016
4:00 pm - 7:00 pm PDT
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Raymond Vineyards
849 Zinfandel Ln
St. Helena, CA 94574 United States
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