It seems like a decade ago that tasting rooms and restaurants were closed causing a massive collapse in revenue to premium wineries but exploding online and grocery store sales. For many, it’s hard to believe the end result has been increased demand for wine!
We are starting to reopen businesses, but with the potential for capacity restrictions and reluctant travelers during the early phases, the best case scenario for wineries with tasting rooms is a 50% loss in both tasting room and restaurant sales. Equally important, in the middle of one of the largest unemployment rates in history – what will the consumer have to spend when they do return to wine country? What can we expect and what can we do to improve our chances of catching a piece of higher wine demand?
Please join us for a spirited discussion including:
REGISTER TODAY to join us for this much-anticipated virtual event via Zoom.