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State of the Wine Industry

January 13 @ 9:00 am - 10:00 am PST

Join us on Wednesday, January 13th for a live videocast and release of the 20th annual State of the Wine Industry Report.

This will be the first opportunity in 2021 to fully review the impact and magnitude of events that took place during 2020.  Equally important, it will provide viewers with predictions about business conditions and consumer changes in 2021 and beyond.  Some topics the panel will discuss include:

The consumer you knew in 2020 isn’t the same consumer that will emerge in 2021. How will your winery capitalize on the opportunity?

Wine sales will improve in some channels and deteriorate in others. Are you investing in a channel that will give you the most incremental lift?

What will define winning and losing strategies in a post-COVID world that will include flat growth in total wine sales?

Starting 2020 with acute oversupply should imply lower grape pricing for an extended term under normal conditions, but nothing about 2020 was normal. How will grape pricing trend in 2021 and beyond?

Which sales strategies were the most successful in 2020 and which will remain and expand in a post-COVID world?

REGISTER TODAY to join us for this highly anticipated virtual gathering.

Details

Date:
January 13
Time:
9:00 am - 10:00 am PST
Event Category:
Event Tags:
Website:
https://events.svb.com/svbstateofthewineindustry

Organizer

Silicon Valley Bank
Website:
https://www.svb.com/

Venue

Webinar