Product Pricing Strategies for 2022 – Part 2: Off-Premise

The ever-changing landscape of the wine and spirits market calls for up to the minute knowledge of what is selling both from a style and price-point perspective. This two-part series delves into this rich topic with time to focus on both the on-premise and off-premise channels. Part 1 will cover on-premise strategies and part 2 will explore the off-premise channel.

Part 2: Off-Premise

The off-premise channel has gone beyond the traditional notion of the retail outlet with the explosive growth of the channel’s online segment. Our panel of experts will discuss how to interpret what is happening in this exciting segment and how to best position your company for its opportunities. The discussion will include the importance of your online marketing presence, how to position and expand your marketing for online retail success, and how a direct import approach for online sales can create opportunities that eventually expand into traditional distribution. We’ll also discuss the benefits of multi-channel offerings and how to price products for both the online and traditional segments of the off-premise channel.

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